The Onlinification Pod
A podcast from Zooma about everything that's online and digital in the world of B2B marketing, sales and service.
All Episodes
#84: Inbound journey with Ulrik Andersson
Inbound journey with Ulrik Andersson
#83: Marketing for a good cause (with Göteborgs Stadsmission)
For most people in Zooma's hometown of Gothenburg, Stadsmissionen is a familiar institution. For over 70 years, they've worked to help the city's most vulnerable with emergency help and long-term support - whether they're dealing with homelessness, mental illness, addiction, domestic violence poverty or social exclusion. Today, Göteborgs Stadsmissionen (or Gothenburg City Mission in English) is an organisation with over 500 employees, as well as more than 450 volunteers. Stadsmissionen runs food kitchens, a network of second-hand stores, housing facilities, therapy and support groups, work placement schemes and much more. In order to keep things going, they depend on donations from private individuals and companies - and that's where marketing and communications comes in. In this week's episode, I spoke to Tomas Carlström, Stadsmissionen's Marketing Communications Manager, to find out how they make it happen. Thanks for listening! Make sure to subscribe if you want to hear more, either right here or at zooma.agency/podcast You can find out more about Stadsmissionen at stadsmissionen.org, and about Tomas on LinkedIn, here: https://www.linkedin.com/in/tomascarlstrom/#82: Why you should add webinars to your content mix (with WebinarGeek's Bryan van Anrooij)
Webinars are nothing new in the world of online communication, but they're still unfamiliar territory for a lot of B2B companies. In this episode of The Onlinification Pod, I spoke to Bryan van Anrooij, head of marketing at WebinarGeek, to talk about why more companies should add webinars to their content mix. Companies we work with often feel a bit unsure about starting with webinars. For a B2B business that is used to creating articles for the knowledge hub or publishing lead-generating ebooks, making the jump to broadcasting live in front of potentially hundreds of existing or future customers can be a scary prospect. Hosting a webinar means creating an attractive presentation that will convince participants to sign up, learning a new tool and getting comfortable in front of the camera, and designing a smart follow-up process that actually drives business. And since you're broadcasting live, it's not possible to edit out any mistakes. With all this in mind, it's not surprising that many companies don't prioritise webinars as a marketing tool. During our discussion, Bryan covered these concerns and made a great argument for why every B2B company should consider getting started with webinars. Whether you're a complete beginner or a seasoned webinar host, I think this episode will give you some useful tips and inspiration for taking things to the next level. If you enjoyed this episode, subscribe! Either right here, or at zooma.agency/podcast
#81: How did Lisa's internship go? (with Lisa Sundgren)
We're breaking our normal program this week with a one-off episode of The Internship Pod with Lisa Sundgren, Zooma intern and soon-to-be full-time Zoomer. Lisa's internship will soon be over, and even though she won't be leaving us, we asked her to join the pod to reflect a little over how the last 14 weeks have gone and what advice she would give to future Zooma interns. If you're currently studying and looking for an internship place, I hope this episode gets you interested in applying to Zooma. If it does, you can do so right here: zooma.agency/en/get-in-touch?page=apply-for-an-internship&scroll=1 Alternatively, you can subscribe to The Onlinification Pod for more non-internship-related episodes in future — either right here, or at zooma.agency/podcast.