#43: Can you be too SEO-focused? (with Daniel Falk)
The Onlinification Pod
If you want your company to get found online, SEO is essential. By gaining a good position on search engines for the terms that are most relevant to your business, you can reach a wider audience of potential customers. Search engine algorithms get more complex every day, so a consistent and structured approach to SEO is vital - but is it possible to be too focused on SEO with your content?
For this episode, I spoke to Daniel Falk, Zooma's in-house SEO expert, and got his thoughts on the matter.
In this episode, we discuss the drawbacks of focusing too much on SEO content, how you can achieve a better mix of content types on your platforms, and the advice he'd give to a company wanting to improve their search performance without sacrificing the things that make them unique.
Here's Anders' article about digitalisation and public transport I was talking about at 01:55: https://www.zooma.se/en/learn/blog/bid/164238/more-space-commuting
Enjoy, and don't forget to subscribe! Either here, or at https://www.zooma.se/en/learn/podcast