#28: How B2B companies can develop digital offerings - quickly!
The Onlinification Pod
The pace of digitalisation in business has increased since the pandemic started. But as usual, it's generally B2C companies that are leading the drive and developing the most interesting new ways of doing things. In this episode, I spoke with Stellan and Anders about why and how historically slow B2B companies can speed up a bit.
Even now, as it appears like the worst of the pandemic is drawing to a close, B2B companies really have a golden opportunity to change their way of doing things. Their prospects' and customers' expectations changed a long time ago. Still, now both employees and leaders have realised the new opportunities that digital can bring - whether that's about moving into e-commerce or something a bit more complex. At this point, a decision has to be made - should change be pursued, or should we just wait for things to go back to how they were before?
Anders and Stellan have a lot of experience working with large, traditional B2B companies, so it was great to hear some of their thoughts about how these kinds of businesses can speed up and what challenges they typically have to overcome.
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