#15: How to improve your LinkedIn presence: part 1

The Onlinification Pod

• 24 min

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This episode is our first two-parter! It could have easily become a Joe Rogan-esque 4-hour episode, but we decided to be reasonable and split it up into two 20-minute episodes instead. But why? Because we're talking about LinkedIn! At Zooma, we're big believers in LinkedIn. Although many users have mixed feelings about it, it's hard to deny that it's a fantastic platform for reaching an engaged, relevant audience. However, plenty of users get held back simply because they're unsure how to use it effectively. For these people, Anders has some tips. Trends come and go on a weekly basis on LinkedIn, just like on all social platforms. Small groups of very active users figure out what content the algorithm promotes and go all-in to reach a wider audience. The result is that your feed will be full of videos one week and links in the week after that. People ask for comments to get access to content, and sometimes they want private messages. Sometimes you'll see a link to content in the comments of a post from a company, and other times, it'll be in the post itself. Suppose you're an ordinary user trying to give an accurate image of yourself and hopefully convince others that you're trustworthy and knowledgeable. In that case, it's hard to know what tactic you should take. To find out, I had a discussion with Anders, a prolific LinkedIn user, and asked what he recommends. What should you do or not do if you want to use the platform in a better way and develop yourself and your image? The answers are fairly simple (and they generally don't involve jumping on the same trends as everyone else). For a bit of further reading, here's an Onlinification Hub article which we mentioned briefly about the LinkedIn algorithm - how it works, and how to outsmart it: https://www.zooma.se/en/learn/social-media-for-business/the-linkedin-algorithm-and-how-to-outsmart-it If you liked this episode, don't forget to subscribe! https://info.zooma.se/subscribe-to-podcast