#26: Why use HubSpot?
The Onlinification Pod
We've been working with HubSpot for almost 10 years - so we thought it was about time for a podcast episode about our favourite platform. I spoke to Anders and Stellan about what HubSpot is, what its strengths are for companies looking to get onlinified, and how it's evolved during the time we've been using it.
As we get into in the episode, HubSpot's big strength is its ease of use. You don't really have to go on any lengthy courses to understand how to use it - after a couple of weeks, you'll probably be up to speed with the core tools. This is a big benefit, because it means you can get several highly-experienced HubSpot users in your organisation in a pretty short time - compare this other, more complex systems, where there's typically one or two super-users who spend most of their time showing others how to do things.
At the same time, ease of use means a certain lack of customisation - there's a very wide range of add-ons and ready-made integrations now available for HubSpot, but as Stellan says, there's only so much you can hack it. However, if you want to avoid never-ending integration and migration projects (which is what we would recommend), this could be seen as a strength!
We have a lot of experience from working with companies who are taking their first steps with HubSpot, so hopefully this episode answers a few high-level questions that you might have about the platform.
If you liked this episode, don't forget to subscribe - either here, or on https://www.zooma.se/en/learn/podcast
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