#53: Creating great customer experiences - in the real world! (with Annika Eriksson)
The Onlinification Pod
We've spoken about customer experience quite a bit in the past, but we've almost always focused on online experiences. Usually, we've thought about what it's like to use a particular site or service, how easy it is to do what you want to do, and how you feel about the brand after using it.
However, despite the pandemic essentially almost all in-person events over the last two years, physical experiences in the real world are just as important. Whether it's a short meeting in an office or a major industry conference, the experiences and impressions that customers take when encountering a company face-to-face can last for a very long time.
Now that the IRL world is making a comeback, I thought it was time to talk a little bit more about offline customer experiences on the pod - for that reason, I invited Annika Eriksson to join me this week. She's recently started as a project manager at Zooma and has a long background in creating these kinds of experiences.
We spoke about the effects that a positive physical experience can have on an existing or potential customer, how companies can improve the physical experiences they create without much budget, and, of course, how companies can learn from their successful physical customer experiences and apply them to online.
Enjoy, and subscribe! Either right here, or at https://zooma.agency/en/learn/podcast
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