#16: To gate or not to gate - that is the question.
The Onlinification Pod
In this episode, me, Stellan and Anders discuss gated and ungated content. Gating your content - meaning to only make it available to users who have handed over some information, maybe by filling out a form with their email address - allows you to grow your contact list and nurture relevant, engaged leads. But if you gate too much, you risk losing trust and making life harder for your reader. So how do you find a balance?
Listen to our discussion to find out - and if you're looking for some further reading, we have an article on The Onlinification Hub about this very topic: https://www.zooma.se/en/learn/inbound/gated-content-the-gated-vs-ungated-debate
Don't forget to subscribe if you liked this episode, either right here or on our blog - that way, you'll get an email alert when we publish a new episode: https://info.zooma.se/subscribe-to-podcast
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