By thinking carefully about how your customers and prospects interact with your company, you can better position yourself to solve their needs and challenges and ultimately win their business.
In this presentation, you'll find a few different templates to map out your customer journey—whether you're thinking about the typical awareness, consideration, and decision stages or how your service experience could be improved.
In each template, you can fill in details about your customers' feelings and actions, as well as how your company interacts with them. In the end, you'll have a better picture of how the journey looks - and how you can improve it.