If you want to unlock your company's hidden knowledge and start using it in your marketing, ghostwriting is an excellent solution. By interviewing your company's most-knowledgeable experts and writing up the article in a reader- and search-friendly way, you can drastically improve the quality and performance of your content.
The quality of your final article depends on how you write it and how you conduct the interview. To help you with your ghostwriting, I've compiled a few tips that I've picked when writing for B2B companies that should give you a head start. Fill in the form to get them.
