Definition of the week: What is a trend?

By Anders Björklund

Definition of the week: What is a trend?

This ‘definition of the week’ is the word trend. 

What is a trend?

The other week I was in a workshop with a company and one of the participants suggested that a trend is: 

Information which describes a relevant movement in the surrounding landscape.

I immediately liked it. 

How do you define a trend?

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Anders Björklund
Founder, CEO & Strategist since 2001. Anders provides thoughts and reflections about what and how to think about onlinification and digitalisation in B2B. Asks a lot of questions, and knows what to do with the answers.
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