# Zooma Agency - Your Onlinification and Digitalisation Partner Zooma is a B2B agency and HubSpot Diamond Solutions Partner based in Gothenburg, Sweden, specializing in onlinification and digitalization. We deliver strategies, concepts, and solutions in marketing, sales, communication, and branding to help B2B companies adapt to changing behaviors and expectations. Our mission is to guide businesses in making online and digital a core part of their operations to achieve tangible business results. --- ## About us - [About Zooma](https://zooma.agency/en/group/about): Zooma means 'to zoom' in Swedish. It's also the name of the onlinification and digitalisation agency. - [Financial](https://zooma.agency/en/group/financial): Information for shareholders, investors and analysts, with financial reports and figures. We have a long history of satisfied customers. But we are always aiming to improve. - [Governance](https://zooma.agency/en/group/governance): Zooma appreciates the value of sound governance as a fundamental base in achieving a trusting relationship with owners and other key parties. Meet the executive management team and the board of directors. - [Sustainability](https://zooma.agency/en/group/sustainability): The choices we make today define the world we live in tomorrow. We try to consider how we can actively reduce our climate impact, use the world’s resources more efficiently, and conduct our business more responsibly. Zooma's operation runs entirely online, and we always strive to keep the climate in mind. We continuously try to find ways to make our operations more sustainable and to inspire others to follow. **Social Impact**: We support causes like Göteborgs Stadsmission, Faktum, Plan International, Womengineer, and Naturskyddsföreningen, focusing on social inclusion, children’s rights, and gender equality in engineering. ## Contact us [Find our contact information](https://zooma.agency/en/get-in-touch) **Zooma Agency AB** Gothenburg - Address: Fredsgatan 1, 411 07 Gothenburg, Sweden Sigtuna - Address: Betongfabriken, Wenngarn 443, 193 91 Sigtuna, Sweden Phone: +46 31 385 49 00 LinkedIn: https://www.linkedin.com/company/zooma ## Reach out - [Book a meeting](https://zooma.agency/en/get-in-touch?page=book-a-meeting) - [Talk to an expert](https://zooma.agency/en/get-in-touch?page=talk-to-an-expert) - [Request quote or price](https://zooma.agency/en/get-in-touch?page=request-a-quote) - [Get support](https://zooma.agency/en/get-in-touch?page=get-support) - [Ask a question](https://zooma.agency/en/get-in-touch?page=ask-a-question) - [Apply for a job](https://zooma.agency/en/get-in-touch?page=apply-for-a-job) - [Apply for an internship](https://zooma.agency/en/get-in-touch?page=apply-for-an-internship) ## [Services](https://zooma.agency/en/services): Whether you're looking for some input on your digital strategy, a new look for your brand or some guidance for your first webinar, we provide the services that make it happen. All these services can be adapted and tailored to your wants, needs and goals. - [Strategy](https://zooma.agency/en/services/strategy): Does your company need a new direction? If you're looking for a 60-page PDF that no one will ever use, you can pick any other agency. If you need a strategy and an approach that will push you in the right direction, Zooma is the right choice. - [Analytics](https://zooma.agency/en/services/analytics): Get the insights you need to drive your online activities in the right direction. - [Branding](https://zooma.agency/en/services/branding): Create a brand that reflects your company among your existing and potential customers, and keep it consistent across all touchpoints. - [Product launches and campaigns](https://zooma.agency/en/services/product-launches-and-campaigns): Get your latest product, solution or service the attention it deserves. When it's time to put a new product on the market - whether it's a physical feat of engineering or a groundbreaking digital service - a lot of the success depends on a good launch. - [Interactive demos and applications](https://zooma.agency/en/services/interactive-demos-and-applications): Create dynamic and engaging presentations that support launches, seminars and events. It's sometimes hard for B2B companies to elegantly describe and show the benefits of their services and solutions - especially when fighting for attention at a tradeshow, internal event or seminar. - [For when you're in a hurry - big impact, short in time](https://zooma.agency/en/services/in-a-hurry): In our experience, you can achieve a lot in just a few days - especially if you're looking for some external input or a quick refresh. These two services do the job. A second opinion on anything, Modernise my website - [Content](https://zooma.agency/en/services/content): High-quality and relevant content is the key to building a reputation as a trustworthy, reliable partner. Make use of our extensive experience - whether it's in planning or creation. - [Frictionless and personalised attendee experience](https://zooma.agency/services/virtual-events-and-webinars): Full-service virtual events. With the full-service package, we take you step-by-step through the process of creating online events to ensure you get the best results for your business. - [Social media guides and implementation](https://zooma.agency/services/social-media-guides-and-implementation): Many B2B companies struggle to find the right tone and get internal and external engagement in their social media presence. These guides and services aim to provide a foundation for improved communication. We offer LinkedIn guides and social medium guidance. - [Our packages](https://zooma.agency/en/services/packages): These packages provide off-the-shelf solutions to common problems and requests we've helped other customers with in the past. Each package has a clear scope, time frame and price, and you can buy many of them right here on the site. Analytics and CRM, Campaigns, Content, Customer cases, Customer portal, Lead generation, Localisation and translation, Paid and performance marketing, Social media, [WCAG audit](https://zooma.agency/en/services/packages/wcag-service) ## [Solutions](https://zooma.agency/en/solutions): Most large B2B companies need to create more content, attract more visitors and leads online and turn them into customers. These solutions aim to help you overcome these common challenges. - [Content creation](https://zooma.agency/en/solutions/content-creation): **Supercharge your content creation**, With high-quality content, you can reveal your company's hidden knowledge and make a trustworthy impression on your contacts. - [I need more traffic and qualified leads](https://zooma.agency/en/solutions/inboundification): If you want to grow your business online, inboundifying your online presence is an essential first step. With this solution, we'll create a Knowledge Hub and a Contact Us section for your company, making it easier for relevant prospects to find you and convert. We'll also implement HubSpot Marketing Hub and provide you with a content start kit to continue improving. - [I need to modernise my sales process and CRM](https://zooma.agency/en/solutions/modernise-sales-and-crm): Our sales and CRM solution aims to gather all interactions with your contacts on individual contact cards in your CRM system. To do this, we'll conduct a pilot and roll out the new setup with your sales team, giving you alignment between marketing and sales, accurate business intelligence for sales reps, and a way of measuring commercial success. - [I need a new website that drives business](https://zooma.agency/en/solutions/new-website): Your website is the core of your online presence - it's your digital storefront, and the content, design and development need to be high-quality if you're going to attract relevant leads with it. Over the last 20 years, we've created over 300 new websites for our customers and using HubSpot's CMS Hub, we can make a new .com that will meet both internal and external expectations. ## [Zooma and HubSpot, partners since 2012](https://zooma.agency/en/hubspot): As one of HubSpot's early adopters and partners, we helped bring the platform to an international audience and supported our customers in achieving their desired results. Our offices are in Gothenburg and Sigtuna, Sweden, and we work with international and global B2B companies. ## [What does it cost to work with Zooma?](https://zooma.agency/en/pricing): Our projects come in all shapes and sizes, so it's hard to put a one-size-fits-all price on our services. But we'll always be transparent about pricing from the moment we start talking about a new project. Depending on what you want to achieve, we'll agree on one of these three pricing models. Many customers use more than one at the same time: Fixed price, Time and material, Ratainer. ## [Learn more about our customer cases](https://zooma.agency/en/cases): Our customers know why they need to adapt to changed behaviours and expectations. They all have an imminent need for Zooma to guide them on what to do and how to make online and digital a core part of their business. ## [Our B2B knowledge base](https://zooma.agency/en/learn/overview): Here we gather valuable knowledge about everything related to digital transformation and marketing for B2B companies. - [Account-based marketing](https://zooma.agency/en/learn/account-based-marketing-abm): Business and the way you interact with customers is ever-evolving, and you and your B2B company need to develop innovative ideas, especially in these extraordinary times. One of the good commercial possibilities in B2B is Account-Based Marketing (ABM). ABM complements conventional, short-term goals of generating leads with efforts focused on driving long-term revenue. - [B2B Branding](https://zooma.agency/en/learn/branding): All companies should precisely know what experience they want their potential and existing customers to have when interacting with them. You and your company need to take your brand seriously and evolve. - [Content createion](https://zooma.agency/en/learn/content-creation): The purpose of this comprehensive guide is to give you an introduction to content creation. By reading this guide, you'll learn the importance of creating content and how to develop a content creation plan. Hopefully, you can get some inspiration by looking at the types and formats presented below. - [Sales enablement](https://zooma.agency/en/learn/sales-enablement): The definition of the term sales enablement is "An iterative process providing a company's sales organisation and salespeople with resources they need to become more relevant to buyers and close more deals. These resources can include content, software tools, and training that assist in the effective selling of products, solutions, or services." ## Popular blog posts - [The fundamentals of digital strategy](https://zooma.agency/hubfs/llms/what-is-digital-strategy.md) : What is a digital strategy and get the presentation in which you will find a classification of six types of digital strategies. - [What is Online vs Digital?](https://zooma.agency/hubfs/llms/online-vs-digital.md) : What do you actually mean when using the expressions ‘online’ and ‘digital’? Are you sure about the difference? - [Digital readiness, and how to approach it](https://zooma.agency/hubfs/llms/digital-readiness-and-how-to-approach-it.md) : To succeed in your digital transformation, you need to focus on people. In this article, Anders explains the steps you need to take. - [The best B2B marketing automation platforms](https://zooma.agency/hubfs/llms/best-b2b-marketing-automation-platforms.md) : Finding the best marketing automation tool is a challenge because there are so many. Learn what to consider and which are most highly rated by B2B users. - [Business strategy: Breaking down the barriers of departmental silos](https://zooma.agency/hubfs/llms/business-strategy/working-in-silos.md) : In this article, I present my view on how you could overcome operational silos. - [What and how to research before meetings!](https://zooma.agency/hubfs/llms/what-and-how-to-research-before-meetings.md) : Do you turn up to meetings without having done the most basic research before the meeting? Here are some basic reminders that hopefully will change that. - [Creating a CRM data strategy for B2B](https://zooma.agency/hubfs/llms/creating-a-crm-data-strategy-for-b2b.md) : It doesn't matter how big your company is - you should have a CRM data strategy. Here are some tips on how to create one and what to think about. - [ABM: The benefits of account-based marketing for marketing leaders](https://zooma.agency/hubfs/llms/abm-the-benefits-of-abm-for-marketing-leaders.md) : If you've got a marketing management position, it's vital to know what ABM could offer you. Find out why you should consider it in our article. - [Account-based marketing: tips for getting started with ABM](https://zooma.agency/hubfs/llms/account-based-marketing-tips-for-getting-started-with-abm.md) : If you're looking to get started with ABM, we've got some tips for the necessary steps you need to take first in your organisation. - [CRM cleanup: Criteria for cleaning up your database](https://zooma.agency/hubfs/llms/how-to-clean-your-contact-database-5-criteria-and-common-sense.md) : Have you reached a tipping point in the number of contacts and quality of your leads in your contact database? Time to clean! Here's how it works. - [Transforming sales: The road to success and the pitfalls](https://zooma.agency/hubfs/llms/sales-transformation-failures-and-success.md) : All B2B sales managers know that sales transformation must happen. Why do some sales transformations initiatives fails and some succeed? - [What is sales enablement?](https://zooma.agency/hubfs/llms/what-is-sales-enablement.md) : Find out the definition of sales enablement and get some ideas of how to implement it in this article. - [What is marketing automation?](https://zooma.agency/hubfs/llms/what-is-marketing-automation.md) : In this article, we'll explore what marketing automation is and isn't, and why - despite its alluring name - it's not for laggards. - [B2B marketing automation: Best practices](https://zooma.agency/hubfs/llms//b2b-marketing-automation-best-practices.md) : Marketing automation is a powerful tool - but if you want to do it well, you need to follow these best practices. - [What is digital sales transformation?](https://zooma.agency/hubfs/llms/what-is-digital-sales-transformation.md) : Digital business and sales transformation is a hot topic in B2B. Money is spent redesigning customer experience, sales processes, and business models. - [How to prepare your data for ABM](https://zooma.agency/hubfs/llms/how-to-prepare-data-for-abm.md) : You'll struggle to succeed with ABM without high-quality data on your target accounts. Here's what you should focus on. - [ABM: The key to a successful account-centric approach](https://zooma.agency/hubfs/llms/account-based-marketing-the-key-to-a-successful-account-centric-approach.md) : Getting ABM going in your organisation isn't an easy task - but there are plenty of benefits. - [Account-based marketing: A guide to what, how and why](https://zooma.agency/hubfs/llms/account-based-marketing-abm.md) : The purpose of this guide is to give you the what, how, and why of account-based marketing. - [Digital transformation: A guide to what, how and why](https://zooma.agency/hubfs/llms/digital-transformation.md) : The purpose of this guide is to give you an understanding of the what, how, and why of digital transformation. - [Marketing automation: Guide to what, why, when and how to use it](https://zooma.agency/hubfs/llms/marketing-automation.md) : The purpose of this guide is to give you an understanding of what, why, when and how to use marketing automation. - [Sales enablement](https://zooma.agency/hubfs/llms/sales-enablement.md) : The complete guide to digital sales enablement - we answer the whats, whys, whens and hows of this effective tactic. - [Amazon's vision statement](https://zooma.agency/hubfs/llms/amazons-vision-statement.md) : It's always interesting to read through companies' vision statements. One of my favourite vison statements is Amazon's. - [What is the difference between a blog, vlog and slog?](https://zooma.agency/hubfs/llms/what-is-the-difference-between-a-blog-vlog-and-slog.md) : Find out what these terms–blog, vlog and slog–mean and download the presentation learnings and tips based on our own experiences in creating our first slog - [What is NPS (Net Promoter Score)?](https://zooma.agency/hubfs/llms/what-is-net-promoter-score-nps.md) : NPS is a metric for assessing loyalty for a company's brand, products or services. It also correlates with business growth and trustworthiness. - [What is a good NPS score?](https://zooma.agency/hubfs/llms/what-is-a-good-nps-score.md) : For measuring customer loyalty in B2B industries, the Net Promoter Score (NPS) is the most widely used metric - but what is a good NPS score? - [SEO: What are topic clusters and pillar pages?](https://zooma.agency/hubfs/llms/what-are-topic-clusters-and-how-can-they-boost-your-organic-traffic.md) : Using topic clusters is a great way to provide relevance to your readers and boost your search rankings. In this article, we explain how they work. - [Decoding the customer journey: Touchpoints versus channels](https://zooma.agency/hubfs/llms/customer-journey/touchpoints-vs-channels.md) : If you're ever been confused about the difference between a touchpoint and a journey (and how the two interact), Anders explains it all in this article. - [Free social media content calendar template 2025](https://zooma.agency/hubfs/llms/social-media-for-business/free-social-media-calendar-template.md) : Our updated 2023 social media calendar will help you organise your social media posting and plan all your social media content in advance. - [A guide to crafting LinkedIn articles (With examples)](https://zooma.agency/hubfs/llms/how-to-create-linkedin-articles-with-examples.md) : Learn how to create LinkedIn articles and what the benefits are. - [How to create an effective SEO team structure for your business](https://zooma.agency/hubfs/llms/seo-team-structure.md) : Are you serious about your SEO efforts? Then you should build an in-house SEO team instead of hiring an agency. Check out our article on SEO team structure - [How to create a LinkedIn newsletter that engages your audience](https://zooma.agency/hubfs/llms/how-to-create-a-newsletter-on-linkedin.md) : Find out how to create a LinkedIn newsletter that boosts your brand, reaches your social audience and creates a powerful new channel for content sharing. - [What is digitisation, digitalisation and digital transformation?](https://zooma.agency/hubfs/llms/what-is-digitisation-digitalisation-and-digital-transformation.md) : In this post, I try to help you to understand the difference between digitisation, digitalisation, digital transformation and digital readiness. - [The three tiers of sales transformation: A comprehensive approach](https://zooma.agency/hubfs/llms/the-three-steps-in-sales-transformation.md) : Explore the levels of sales transformation and how to achieve organisational sales transformation. - [Customer journey: Common pain points](https://zooma.agency/hubfs/llms/customer-journey-pain-points.md) : Your customer journey is the route someone takes on the road to becoming one of your company’s customers, and their common pain points need to be solved. - [Top 5 books to achieve digital readiness: A guide for business leaders](https://zooma.agency/hubfs/llms/top-5-books-to-achieve-digital-readiness-a-guide-for-business-leaders.md) : 5 must-read books for business leaders to thrive in the digital age. Get advice about digital transformation, platform models, and the future of work. - [Content cadence: How to find the perfect publishing schedule](https://zooma.agency/hubfs/llms/content-cadence-how-to-find-the-perfect-publishing-schedule.md) : Optimising content cadence for your published articles is crucial in creating long-term success from your B2B content and maximising SEO results. - [When is the best time to send a marketing email?](https://zooma.agency/hubfs/llms/when-is-the-best-time-to-send-a-marketing-email.md) : What's the best time of the day to send an email? Some advice to improve email marketing management. - [The importance of experimenting](https://zooma.agency/hubfs/llms/the-importance-of-experimenting.md) : Learn why experimenting is so important and how to develop a culture of experimentation. - [Decision making matrix: How to prioritise your digital projects](https://zooma.agency/hubfs/llms/decision-making-matrix-how-to-prioritise-the-right-things-in-digital-projects.md) : Most businesses are great at coming up with new digital transformation projects - this matrix will help you prioritise them so that they actually get done. - [How to become a knowledge leader](https://zooma.agency/hubfs/llms/how-to-become-a-knowledge-leader.md) : Many B2B companies strive to position colleagues as knowledge leaders, but is that really what is most important for most B2B companies? - [How do I optimise my site for voice search?](https://zooma.agency/hubfs/llms/how-do-i-optimise-my-site-for-voice-search.md) : Voice search's growing importance in SEO. Statistics on voice searches are presented in this article. Make your website more visible with voice search. - [How to update your LinkedIn profile in 2024](https://zooma.agency/hubfs/llms/how-to-update-your-linkedin-profile-2024.md) : Update your LinkedIn profile and enhance your personal branding. Discover features and tips to elevate your profile and showcase your skills. - [Strategies to persuade contacts to share data](https://zooma.agency/hubfs/llms/how-to-convince-customers-to-share-data.md) : Learn how to convince customers to volunteer their data & how to manage this first-party data effectively. - [HubSpot nomenclature: 5 steps for perfect internal naming](https://zooma.agency/hubfs/llms/a-consistent-nomenclature-internal-naming-ideas-for-hubspot-content.md) : Here are 5 steps to help you build an internal name nomenclature with good examples and provide a template. - [17 things to check before publishing content online](https://zooma.agency/hubfs/llms/17-things-to-think-about-before-publishing-content.md) : There are some simple things you can do to make your text rank better in the SERPs. Here is a checklist with 17 of them. - [What to prioritise in your first six months as a CCO](https://zooma.agency/hubfs/llms/what-to-prioritise-in-your-first-six-months-as-a-cco.md) : The first half-year at a new company can make or break a CCO. Here's our main tips for achieving success quickly and laying a foundation for the future. - [Openness, trust and inbound](https://zooma.agency/hubfs/llms/openness-trust-and-inbound.md) : What is an openness and trust spiral and how can this be used for inbound. - [Is traditional B2B Sales obsolete?](https://zooma.agency/hubfs/llms/is-traditional-b2b-sales-obsolete.md) : Can we now say welcome to a modern world supporting the new B2B buying?