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Why Jonas compares Tilka to a deli, not a supermarket How they handle particular fastener needs, like surface-treated black stainless screws What 'Target 100' means—and how they're getting there faster than expected Why trust, commitment, and customer satisfaction are Tilka's real growth engines And why Zooma and Tilka make sense together Jonas shares how Tilka, a specialist supplier of fasteners and C-parts based in Mönsterås, Sweden, has transformed from a small family-owned business into a key player within a global industrial group, without losing its local soul. With just 15 employees, the team has grown turnover from SEK 50 million to over SEK 80 million in just a few years, with their sights firmly set on 'Target 100' by 2027. We're like the deli counter. If our competitors are the big-box supermarkets, we're the place where you can get 128g of exactly the cheese you need. So, what's behind this growth? According to Jonas, it combines smart focus, long-standing customer relationships, and choosing the right industries. Early investments in sectors such as defence, environmental technologies, and renewable energy have enabled Tilka to reap the benefits of strategic positioning. At the heart of Tilka’s success is its commitment to reliability. Their two most important KPIs—On Time In Full (OTIF) and product claim rate—are closely monitored, with OTIF scores consistently above 98% and a claim rate of less than 0.2%. Price always matters. But when our customers put it in third or fourth place—behind quality, trust, and service—then we know we’re doing something right. Jonas also reflects on the impact of being part of a larger group, how Tilka benefits from shared systems and support while maintaining their unique way of working, and why customer satisfaction is always a better growth driver than chasing low prices. Zooma and Tilka: A shared approach to value Toward the end of the episode, Jonas reflects on what excellent customer service means to him—and how Zooma fits into that picture: Zooma isn't the cheapest in the business—but for me, it's the most skilled company I've worked with in your business. Jonas draws a comparison between Zooma and Tilka, noting their shared focus on long-term relationships, high-quality delivery, and a boutique-style mindset that prioritises customer value over volume. 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Key takeaways include actionable insights on leveraging HubSpot's latest features to optimize your marketing efforts, the importance of adapting to industry trends, and strategies for bridging the gap between AI ambitions and practical outcomes. Join us as we unpack these transformative updates, ensuring your organization is well-equipped to thrive in this dynamic environment. 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Ingrid smiling while drinking coffee at a cozy café bistrohttps://zooma.agency/hubfs/niyat-ghebremichael.jpgniyat-ghebremichaelniyat-ghebremichaelhttps://zooma.agency/hubfs/Assets/icons/icon-search-zooma.svgicon-search-zoomaicon-search-zoomahttps://zooma.agency/hubfs/Assets/zooma-agency-next/img/new-zooma-logo.svgnew-zooma-logonew-zooma-logohttps://zooma.agency/hubfs/Sheila%20and%20Ingrid%20smiling%20while%20drinking%20coffee%20at%20a%20cozy%20caf%C3%A9%20bistro-fi.jpgSheila and Ingrid smiling while drinking coffee at a cozy café bistro-fiSheila and Ingrid smiling while drinking coffee at a cozy café bistro-fi2024-12-30https://zooma.agency/en/learn/overviewhttps://zooma.agency/hubfs/why-zooma-changed-its-logo-from-a-square-to-a-circle.mp4/medium.jpgWhy Zooma changed its logo from a square to a circleIn this insightful video, we explore the profound significance of a simple design change—the evolution of Zooma's logo from a square dot to a circle. This seemingly minor alteration represents a major shift in mindset and approach within the company, reflecting the changing landscape of business strategy. Key themes discussed include: - **The Role of Structure**: In the early 2000s, the square dot symbolised stability and control, showcasing that companies like Summa had a clear process and structure in place. This was essential to establish credibility and reliability in a competitive environment. - **The Shift to Adaptability**: Fast forward to 2026, where the expectations have evolved. Structure is now considered a baseline requirement, and the focus has shifted to embracing adaptability, creativity, and continuous evolution. The transition to a circular logo signifies this new mindset—one that values movement, flow, and the ability to innovate while maintaining a strong foundation. - **Implications for Business Strategy**: Companies today must not only be structured but also agile. This video highlights how embracing flexibility can empower organisations to explore new opportunities and better respond to market demands. By engaging with this content, viewers will gain valuable insights into how small changes can signify larger strategic transformations within a business. Learn how Summa uses structure as an enabler for growth and innovation in an ever-evolving marketplace. 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Zoomers working together on laptops during Certification Day at the Zooma officeTwo Zoomers working together on laptops during Certification Day at the Zooma office2026-03-02https://zooma.agency/en/learn/hubspot-q1-2026-updates-and-newshttps://zooma.agency/hubfs/hubspot-outlook-q1-2026.mp4/medium.jpgHubSpot Outlook Q1 2026In this video, we explore the exciting updates from HubSpot Outlook for Q1 2026. Gain insights into the latest developments that can empower your marketing and sales strategies. Key highlights include: - HubSpot's recent acquisition of Starter Stories, enhancing its media distribution capabilities to reach a global audience. - The renewal of the partnership with Amazon, allowing HubSpot to be featured in the AWS marketplace, potentially enabling users to purchase HubSpot using AWS credits. - Upgrades to Breeze Studio agents, now utilizing the advanced GPT-5 model for improved reasoning and performance in managing customer interactions. - Enhanced data enrichment capabilities for EU contacts, enabling better segmentation and outreach strategies. - Introduction of the buyer intent tool in Marketing Hub Pro, allowing for monitoring of key account signals to drive effective sales conversations. - New connectors for ChatGPT and Claude that streamline interactions with HubSpot directly from these platforms. This video also hints at the upcoming spring spotlight event, a must-watch for those eager to stay updated on major product announcements. Whether you're looking to optimize your CRM systems or enhance your marketing efforts, this video provides essential insights that can help you leverage HubSpot's capabilities for better business outcomes. Don't miss out on these transformative updates that can shape your approach to digital marketing and sales. 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outlook July written in black font on a light beige background, with a magnifying glass icon containing a bar chart and upward arrow to the right of the textSEO outlook July written in black font on a light beige background, with a magnifying glass icon containing a bar chart and upward arrow to the right of the text2026-01-21https://zooma.agency/en/learn/are-you-using-structure-to-move-faster-or-just-proving-you-have-ithttps://zooma.agency/hubfs/why-zooma-changed-its-logo-from-a-square-to-a-circle.mp4/medium.jpgWhy Zooma changed its logo from a square to a circleIn this insightful video, we explore the profound significance of a simple design change—the evolution of Zooma's logo from a square dot to a circle. This seemingly minor alteration represents a major shift in mindset and approach within the company, reflecting the changing landscape of business strategy. Key themes discussed include: - **The Role of Structure**: In the early 2000s, the square dot symbolised stability and control, showcasing that companies like Summa had a clear process and structure in place. This was essential to establish credibility and reliability in a competitive environment. - **The Shift to Adaptability**: Fast forward to 2026, where the expectations have evolved. Structure is now considered a baseline requirement, and the focus has shifted to embracing adaptability, creativity, and continuous evolution. The transition to a circular logo signifies this new mindset—one that values movement, flow, and the ability to innovate while maintaining a strong foundation. - **Implications for Business Strategy**: Companies today must not only be structured but also agile. This video highlights how embracing flexibility can empower organisations to explore new opportunities and better respond to market demands. By engaging with this content, viewers will gain valuable insights into how small changes can signify larger strategic transformations within a business. Learn how Summa uses structure as an enabler for growth and innovation in an ever-evolving marketplace. 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Zooma changed its logo from a square to a circleIn this insightful video, we explore the profound significance of a simple design change—the evolution of Zooma's logo from a square dot to a circle. 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This video highlights how embracing flexibility can empower organisations to explore new opportunities and better respond to market demands. By engaging with this content, viewers will gain valuable insights into how small changes can signify larger strategic transformations within a business. Learn how Summa uses structure as an enabler for growth and innovation in an ever-evolving marketplace. Join us as we delve into the importance of perspective shifts in branding and strategy, and discover how you can apply these lessons to your own business practices.https://zooma.agency/hubfs/why-zooma-changed-its-logo-from-a-square-to-a-circle.mp493nonohttps://zooma.agency/hubfs/hubspot-outlook-q1-2026.mp4/medium.jpgHubSpot Outlook Q1 2026In this video, we explore the exciting updates from HubSpot Outlook for Q1 2026. Gain insights into the latest developments that can empower your marketing and sales strategies. 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BjörklundAnders Björklund2024-08-20https://zooma.agency/en/news/zooma-is-closed-on-ascension-day-back-on-monday-18-mayhttps://zooma.agency/hubfs/Assets/zooma-agency-next/img/new-zooma-logo.svgnew-zooma-logonew-zooma-logohttps://zooma.agency/hubfs/Assets/icons/icon-search-zooma.svgicon-search-zoomaicon-search-zoomahttps://zooma.agency/hubfs/niyat-ghebremichael.jpgniyat-ghebremichaelniyat-ghebremichaelhttps://zooma.agency/hubfs/People%20sitting%20on%20rocky%20shoreline%20working%20and%20talking%20outdoors%20by%20the%20water.webpPeople sitting on rocky shoreline working and talking outdoors by the waterPeople sitting on rocky shoreline working and talking outdoors by the water2026-05-13https://zooma.agency/en/news/pe-is-backhttps://zooma.agency/hubfs/images/Profile_pictures_authors/P-is-Back.jpgP-is-BackP-is-Backhttps://zooma.agency/hubfs/Assets/zooma-agency-next/img/new-zooma-logo.svgnew-zooma-logonew-zooma-logohttps://zooma.agency/hubfs/Assets/icons/icon-search-zooma.svgicon-search-zoomaicon-search-zooma2019-04-24https://zooma.agency/en/learn/the-4-most-important-seo-ranking-factors-according-to-industry-studieshttps://zooma.agency/hubfs/Assets/zooma-agency-next/img/new-zooma-logo.svgnew-zooma-logonew-zooma-logohttps://zooma.agency/hubfs/Assets/icons/icon-search-zooma.svgicon-search-zoomaicon-search-zoomahttps://zooma.agency/hubfs/images/Blog_Headers/Zooma-desk-1-382162-edited.jpgZooma-desk-1-382162-editedZooma-desk-1-382162-editedhttps://zooma.agency/hubfs/Optimised%20Images/Multi%20Column/4%20Column/Zooma-Stellan-Bjornesjo.jpgZooma-Stellan-BjornesjoZooma-Stellan-Bjornesjo2022-04-13https://zooma.agency/864b2316-ef89-46d4-b830-27118750b84b/-temporary-slug-6e3a880f-b05e-4068-aa45-855bdbda79272026-04-20https://zooma.agency/en/learn/podcast/podcast-revenue-operations-with-anna-oom-from-qmatichttps://zooma.agency/hubfs/Assets/zooma-agency-next/img/new-zooma-logo.svgnew-zooma-logonew-zooma-logohttps://zooma.agency/hubfs/Optimised%20Images/Blog%20Author/Alexander%20Evjenth.jpegAlexander EvjenthAlexander Evjenthhttps://zooma.agency/hubfs/AnnaOom-portrait-1.jpgAnnaOom-portrait-1AnnaOom-portrait-1https://zooma.agency/hubfs/Assets/icons/icon-search-zooma.svgicon-search-zoomaicon-search-zoomahttps://zooma.agency/hubfs/Zooma-Zoomers-playing-in-a%20park.jpgZooma-Zoomers-playing-in-a parkZooma-Zoomers-playing-in-a park2026-02-24https://zooma.agency/en/learn/using-linkedin-for-business-intelligencehttps://zooma.agency/hubfs/Assets/icons/icon-search-zooma.svgicon-search-zoomaicon-search-zoomahttps://zooma.agency/hubfs/Assets/zooma-agency-next/img/new-zooma-logo.svgnew-zooma-logonew-zooma-logohttps://zooma.agency/hubfs/Optimised%20Images/Multi%20Column/4%20Column/Zooma-Stellan-Bjornesjo.jpgZooma-Stellan-BjornesjoZooma-Stellan-Bjornesjo2019-02-28https://zooma.agency/en/news/welcome-annikahttps://zooma.agency/hubfs/Optimised%20Images/Blog%20Author/Doug%20Bolton.jpegDoug BoltonDoug Boltonhttps://zooma.agency/hubfs/Assets/icons/icon-search-zooma.svgicon-search-zoomaicon-search-zoomahttps://zooma.agency/hubfs/Assets/zooma-agency-next/img/new-zooma-logo.svgnew-zooma-logonew-zooma-logohttps://zooma.agency/hubfs/Zooma-Welcome-Annika.jpgZooma-Welcome-AnnikaZooma-Welcome-Annikahttps://zooma.agency/hubfs/Zooma-annika-hat.jpgZooma-annika-hatZooma-annika-hat2024-08-19https://zooma.agency/en/learn/digitalisation/what-is-digital-strategyhttps://zooma.agency/hubfs/The%20illusion%20of%20digital%20process%20(1).pngThe illusion of digital process (1)The illusion of digital process (1)https://zooma.agency/hubfs/Assets/zooma-agency-next/img/new-zooma-logo.svgnew-zooma-logonew-zooma-logohttps://zooma.agency/hubfs/Actionable%20insights.pngActionable insightsActionable insightshttps://zooma.agency/hubfs/Assets/icons/icon-search-zooma.svgicon-search-zoomaicon-search-zoomahttps://zooma.agency/hubfs/images/Blog_Headers/The%20fundamentals%20of%20digital%20strategy.pngThe fundamentals of 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This quarter has been packed with exciting updates that can elevate your marketing and operational strategies significantly. In this video, we delve into key developments from HubSpot, including: - **Customer Agent Enhancements**: Discover how the powerful Customer Agent can now interact with your business systems, providing instant answers like invoice queries. - **Marketing Studio in Public Beta**: Learn about the new canvas-like interface that allows for seamless campaign building and enhanced collaboration among team members, making it easier to visualize and create engaging marketing content. - **Sandbox Updates**: Understand how the new ability to push changes from Sandboxes to production environments can save your team valuable time when testing workflows and integrations. - **AI Integrations**: Explore the latest connectors for ChatGPT, Claude, and Gemini, enabling you to leverage HubSpot data across various Google applications effortlessly. - **Strategic Acquisition of xFunnel**: Uncover how this acquisition enhances HubSpot's capabilities in answer engine optimization, crucial for maintaining visibility in AI-driven searches. - **Insights from McKinsey**: Gain perspective on the current state of marketing in Europe and the challenges companies face in adopting generative AI and agents. Key takeaways from this video include: - How to leverage new HubSpot features for improved data visibility and operational efficiency. - Insights into optimizing your marketing strategies with the latest tools and integrations. - The importance of staying ahead in a rapidly evolving digital landscape. Join us as we explore these transformative updates and their implications for your business. 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spacehttps://zooma.agency/hubfs/niyat-ghebremichael.jpgniyat-ghebremichaelniyat-ghebremichaelhttps://zooma.agency/hubfs/Assets/icons/icon-search-zooma.svgicon-search-zoomaicon-search-zoomahttps://zooma.agency/hubfs/Two%20people%20working%20on%20laptops%20at%20a%20desk.jpgTwo people working on laptops at a deskTwo people working on laptops at a desk2024-12-14https://zooma.agency/en/learn/podcasthttps://zooma.agency/hubfs/the-fastener-delicatessen-tilkas-journey-to-growth-and-precision.mp4/medium.jpgThe fastener delicatessen: Tilka’s journey to growth and precisionIn this episode of the Onlinification Pod, I sit down with Jonas Karlsson, Managing Director at Tilka Trading AB, to talk about growth, customer satisfaction, and what it means to be the 'delicatessen' of the C-parts industry. Why Jonas compares Tilka to a deli, not a supermarket How they handle particular fastener needs, like surface-treated black stainless screws What 'Target 100' means—and how they're getting there faster than expected Why trust, commitment, and customer satisfaction are Tilka's real growth engines And why Zooma and Tilka make sense together Jonas shares how Tilka, a specialist supplier of fasteners and C-parts based in Mönsterås, Sweden, has transformed from a small family-owned business into a key player within a global industrial group, without losing its local soul. With just 15 employees, the team has grown turnover from SEK 50 million to over SEK 80 million in just a few years, with their sights firmly set on 'Target 100' by 2027. We're like the deli counter. If our competitors are the big-box supermarkets, we're the place where you can get 128g of exactly the cheese you need. So, what's behind this growth? According to Jonas, it combines smart focus, long-standing customer relationships, and choosing the right industries. Early investments in sectors such as defence, environmental technologies, and renewable energy have enabled Tilka to reap the benefits of strategic positioning. At the heart of Tilka’s success is its commitment to reliability. Their two most important KPIs—On Time In Full (OTIF) and product claim rate—are closely monitored, with OTIF scores consistently above 98% and a claim rate of less than 0.2%. Price always matters. But when our customers put it in third or fourth place—behind quality, trust, and service—then we know we’re doing something right. Jonas also reflects on the impact of being part of a larger group, how Tilka benefits from shared systems and support while maintaining their unique way of working, and why customer satisfaction is always a better growth driver than chasing low prices. Zooma and Tilka: A shared approach to value Toward the end of the episode, Jonas reflects on what excellent customer service means to him—and how Zooma fits into that picture: Zooma isn't the cheapest in the business—but for me, it's the most skilled company I've worked with in your business. Jonas draws a comparison between Zooma and Tilka, noting their shared focus on long-term relationships, high-quality delivery, and a boutique-style mindset that prioritises customer value over volume. Just like Tilka doesn't aim to compete with bulk pricing, Jonas sees Zooma as a strategic partner that prioritises quality, precision, and partnership over short-term wins.https://zooma.agency/hubfs/the-fastener-delicatessen-tilkas-journey-to-growth-and-precision.mp42164nonoCustomerServiceCPartsIndustryFastenerSolutionsTarget100GrowthTilcaTradingABhttps://zooma.agency/hubfs/Assets/icons/icon-search-zooma.svgicon-search-zoomaicon-search-zoomahttps://zooma.agency/hubfs/Optimised%20Images/Blog%20Post%20Hero/Zooma-alex-on-camera.jpgZooma-alex-on-cameraZooma-alex-on-camerahttps://zooma.agency/hubfs/Optimised%20Images/Blog%20Author/Alexander%20Evjenth.jpegAlexander EvjenthAlexander Evjenthhttps://zooma.agency/hubfs/Zooma-Zoomers-playing-in-a%20park.jpgZooma-Zoomers-playing-in-a parkZooma-Zoomers-playing-in-a parkhttps://zooma.agency/hubfs/Optimised%20Images/Blog%20Author/Doug%20Bolton.jpegDoug BoltonDoug 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well do you know LinkedInHow well do you know LinkedInhttps://zooma.agency/hubfs/niyat-ghebremichael.jpgniyat-ghebremichaelniyat-ghebremichaelhttps://zooma.agency/hubfs/Assets/icons/icon-search-zooma.svgicon-search-zoomaicon-search-zoomahttps://zooma.agency/hubfs/Assets/zooma-agency-next/img/new-zooma-logo.svgnew-zooma-logonew-zooma-logo2020-06-03https://zooma.agency/de/wissen/die-wichtigsten-erkenntnisse-aus-den-ankundigungen-von-hubspot-auf-der-inbound-2025https://zooma.agency/hubfs/HubSpot-outlook-INBOUND-special-250904-v5.mp4/medium.jpgKey takeaways from HubSpot's INBOUND 2025 announcementsWelcome to the September HubSpot Outlook! In this video, we dive into the exciting updates following Inbound, highlighting essential features and innovations that can elevate your marketing and operational strategies. Key topics covered include: - **Data Hub Transformation**: Discover the rebranding of Operations Hub into Data Hub, featuring free data enrichment for core seats and self-generating CRM data that enhances insights from unstructured activities. - **AI Advancements**: Learn about Breeze Studio and Breeze Marketplace, enabling you to create and manage AI assistants easily, alongside enhanced AI integration with Google Workspace and Microsoft Teams. - **Innovative Marketing Hub Updates**: Explore the new Marketing Studio, a centralized platform that merges content creation and campaign management, all powered by AI. - **Loop Marketing**: Understand this new strategic approach that emphasizes tailored content and fast experimentation, adapting to AI-driven trends to optimize customer engagement. - **Addressing the Hidden Buyer**: Insights from a recent LinkedIn and Edelman study reveal the significance of recognizing unseen decision-makers in the purchasing process. - **Navigating Economic Challenges**: A discussion on the current macroeconomic landscape and the role of AI in enhancing organizational efficiency by breaking down data silos. Key takeaways include actionable insights on leveraging HubSpot's latest features to optimize your marketing efforts, the importance of adapting to industry trends, and strategies for bridging the gap between AI ambitions and practical outcomes. Join us as we unpack these transformative updates, ensuring your organization is well-equipped to thrive in this dynamic environment. 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takeaways from HubSpot's INBOUND 2025 announcementsWelcome to the September HubSpot Outlook! In this video, we dive into the exciting updates following Inbound, highlighting essential features and innovations that can elevate your marketing and operational strategies. Key topics covered include: - **Data Hub Transformation**: Discover the rebranding of Operations Hub into Data Hub, featuring free data enrichment for core seats and self-generating CRM data that enhances insights from unstructured activities. - **AI Advancements**: Learn about Breeze Studio and Breeze Marketplace, enabling you to create and manage AI assistants easily, alongside enhanced AI integration with Google Workspace and Microsoft Teams. - **Innovative Marketing Hub Updates**: Explore the new Marketing Studio, a centralized platform that merges content creation and campaign management, all powered by AI. - **Loop Marketing**: Understand this new strategic approach that emphasizes tailored content and fast experimentation, adapting to AI-driven trends to optimize customer engagement. - **Addressing the Hidden Buyer**: Insights from a recent LinkedIn and Edelman study reveal the significance of recognizing unseen decision-makers in the purchasing process. - **Navigating Economic Challenges**: A discussion on the current macroeconomic landscape and the role of AI in enhancing organizational efficiency by breaking down data silos. Key takeaways include actionable insights on leveraging HubSpot's latest features to optimize your marketing efforts, the importance of adapting to industry trends, and strategies for bridging the gap between AI ambitions and practical outcomes. Join us as we unpack these transformative updates, ensuring your organization is well-equipped to thrive in this dynamic environment. 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