#30: The challenges of content creation
The Onlinification Pod
In this episode, I chatted with Doug Bolton about the many challenges of content creation and how content producers at large in traditional B2B companies can increase the quality and quantity of their content. Enjoy!
For many content creators at traditional B2B companies, producing enough content is often a challenge. High-quality knowledge content needs to be created with expert input and aimed directly at solving prospects' and customers' most critical challenges. This is difficult enough - but considering that the people in these positions often have many other responsibilities, they often run into problems.
It was great to speak to Doug about this topic since he has both a background in a sizeable B2B company and plenty of experience from the world of Zooma. I also work with many other content creators in my role, so together, we were able to discuss the best way to produce large amounts of content, how to get internal experts on board, and what content formats you should be using to make the most of your time.
Enjoy, and don't forget to subscribe! Either here, or at https://www.zooma.se/en/learn/podcast
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