#13: What makes a great brand?
The Onlinification Pod
In this episode, Alex, Anders and Stellan discuss that trickiest of topics — what makes a truly great brand, and how can you create one? Or how much is it even possible to control how your brand develops?
Successful branding can turn your product and solution into a household name. But coming up with an actual definition of a brand isn't always easy. People would usually point to advertisements or product design when trying to describe what a company's brand is, but this isn't the full story. Really, the brand is the gut feeling that is felt by the people who perceive the brand - whether they're on the inside or the outside.
These kinds of feelings are complex and difficult to change, so a company tasked with designing a great brand, or changing an existing one, often run into challenges. In this discussion, we talk about these issues and try to get a picture of what brands are and what you need to do if you're trying to produce a truly great one.
Here's a link to the branding guide that Alex mentions at 3:45 - https://www.zooma.se/en/learn/branding
Hope you enjoy this episode! Don't forget to subscribe. You can also subscribe to our podcast blog - that way, you'll get an email alert when we publish a new episode: https://www.zooma.se/en/learn/podcast
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