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#6: What would you prioritise as a B2B decision-maker?

#6: What would you prioritise as a B2B decision-maker?

The Onlinification Pod
• 17 min
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In this episode, I pose a simple question to Anders and Stellan - if you were a decision-maker in a B2B company, what would you prioritise and why? Both Anders and Stellan have a lot of experience of working with B2B companies from their time at Zooma, so it was interesting to see what conclusions they came to. You can listen to the episode to hear the full discussion, but one thing was clear - if you start by agreeing on the 'why' of your digital transformation, you'll be in a much better position than most of your competitors. Enjoy, and don't forget to subscribe!