#31: What does the perfect digital platform look like? (With Martin Ray)
The Onlinification Pod
Zooma's chief analyst Martin Ray joined Alexander in this week's episode, to talk about digital platforms.
Here's the article Alexander mentions at 2:10: https://www.zooma.se/en/learn/digital-platform-how-to-choos-whats-best-for-your-company
If you're a B2B company with an endless amount of digital tools at your fingertips, what should you prioritise? Martin had plenty of tips to share.
Generally, when it comes to choosing those digital platforms that make up your company's digital infrastructure - like CRM systems, CMS systems, and service platforms - you want the very best. Many companies go this route, but in Martin's experience, it's not necessarily the best approach. Instead, a more holistic approach that focuses on giving your customers the best experience, rather than your staff the most advanced tools, works out better for everyone.
Martin has guided and advised a huge number of companies on digital platforms in the past, so this episode is full of wisdom that can help you make better decisions when investing in new tools.
Hopefully you'll enjoy this episode - and if you do, subscribe! Either right here, or at https://www.zooma.se/en/learn/podcast
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