Perspectives HubSpot - juillet 2025

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Welcome, everyone to the

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Zooma HubSpot outlook for July 2025.

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Today, we will go through the latest updates to news and trends around HubSpot.

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And as always, we end with a highlight of the month.

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The first update I want to talk to you about is the HubSpot

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ChatGPT Deep Research Connector.

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This means that in a paid version of ChatGPT,

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if you go into research mode, you can select HubSpot as one of the sources,

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meaning that you can now ask ChatGPT real like data science type of questions

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about your HubSpot data.. Privacy–

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there's no concern. HubSpot was very clear about it.

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It's not used to train any models.

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Please play around with it.

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Great to, to see this happening.

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For the second update, I want to talk about the HubSpot homepage.

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Now, if you have sales up and a paid sales seat, this update is not for you.

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Please continue using the sales workspace as your homepage for everyone else.

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Check out the HubSpot homepage.

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This is a place dedicated to you.

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AI driven serves you what is most relevant for you at this time.

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It's anything from like team communication contacts that have been recently engaged,

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workflows that maybe need some review, all of it in one place.

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I'm very excited that HubSpot is going into this direction.

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HubSpot has bought

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the company behind GeoMapper and OrgChartHub.

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GeoMapper lets you view where your contacts and companies

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are located on a map, and OrgChartHub

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lets you visualise the internal structure of the organisation.

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So who is managing who?

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Who is reporting to whom?

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You kind of recognize this may be from LinkedIn Sales Navigator.

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My hope for that and this is fresh off the press.

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So I don't know this is just speculation, but my hope is that

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the same visualisation that you have in LinkedIn Sales

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Navigator will translate over in the future to HubSpot

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so that you have that visualisation on two places.

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Then I also want to take a little bit of time to explain to you

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how you can keep yourself up to date with all these product updates

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in your HubSpot portal.

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Navigate to the top right and click on Product Updates.

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This brings you to a page called New to You.

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My recommendation is to click to all.

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And there you see all the updates and you can filter it

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by high, medium and low impact.

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And there's other critical organisations here.

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One, that is in development

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that means it's working on it, but it's not ready yet.

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And there's a private beta

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which means you can request access, but the product owner has to approve it.

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There's public data.

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That means you can request access

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and you will have this new feature in a couple of minutes.

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And then there's life, which means that you now have it in your portal.

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And lastly there's sunsetting,

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which means that this is a feature that will disappear.

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Like for example, the old lead scoring property that is soon getting phased out.

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Now for some news and trends in the world of HubSpot.

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First, we want to talk about an acquisition that happens,

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which is the tool Supermetrics, which is a data pipeline

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that a lot of companies use to bring data from HubSpot into BigQuery.

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They acquired a company called Relay 42,

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which is a customer data platform from the Netherlands.

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That really is

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that is very good at capturing all customer interactions, big and small.

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It's interesting to see this acquisition.

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It does make sense for sort of in the same space, sort

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of serving the same sort of companies.

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I do want to mention one other HubSpot product updates,

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which is there is a beta in Operations

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Hub that also lets you get your data from HubSpot

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straight into BigQuery, and then no need for a data pipeline.

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HubSpot introduced HubSpot credits, which is their payment model

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for the most valued AI features in the system.

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Now you get the monthly allowance with Enterprise of 5000 credits

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and with Pro for 3000 credits.

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This way of pricing AI features

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is something that's discussed quite a lot,

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and I really like this because it makes

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you think about how you are using AI.

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So if if there's no limit to it, it might just be very low value experimentation.

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But now you see like, hey, I only have 3000 credits.

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How am I going to use this?

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But also, hey, it's almost the end of the month.

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We've only used 2000 out of our 3000 credits.

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How do we push the adoption more so that we actually get that value

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of those last 2000 credits out as well?

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I might be getting a little bit ahead of myself,

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but in September, it's time for the yearly INBOUND conference.

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It looks like it will be an amazing event.

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Lots of great speakers.

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I myself am always looking forward to the speech of Dharmesh,

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which is fun, interesting,

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and has a lot of dad jokes in it.

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But the conference is also a moment in the year

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where HubSpot makes major product announcements.

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I myself am really hoping to see some cool stuff for Commerce Hub.

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Some more updates onto the core of the AI that HubSpot uses.

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They made some significant acquisitions in that area,

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and then I do have one big hope.

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It might be wishful thinking, but it's to see agents.ai

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–that's a side project of Dharmesh really getting integrated

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into HubSpot, perhaps even into the workflows.

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Now, if you're unable to attend the event,

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don't worry, there usally is a live stream on YouTube of the most important keynotes.

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And then for the highlight of the month, we are going to a report by McKinsey.

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The Consumer Trends of 2025.

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Now this is really aimed on consumers.

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At the end of the day, every B2B buyer is also a consumer.

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So I think we can take these trends and apply them in the world of B2B.

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The five trends that McKinsey names were, firstly, that consumers are more alone

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and online than ever before, that

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the distrust in social channels is higher than ever before.

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They dove into Gen Z and looked into their drivers for their behavior.

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Then they went into the trend of global versus local brands.

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And that's the fifth trend.

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They looked into how consumers are saving and splurging on their purchases.

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When we look through the lens of B2B to this report,

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the first thing that we can take from this is the need for convenience

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and the need for frictionless experience for also the B2B buyer.

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The second remarkable thing in their data for reporting was that

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even though there's so much distrust in social and digital channels,

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that product research was done on social more than ever before.

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A third interesting thing was that Gen Z is so much so driven

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by their career success, which is an interesting thing

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to know when you're selling to a Gen Z buyer in B2B.

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And lastly, also, that trend of consumers preferring

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local and domestic products over global brands translates over into B2B.

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You sometimes even see it in the most digital industries,

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like a software company that puts a little tagline

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of proudly developed in Canada on their website.

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That was it for this time.

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Thank you so much.

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We'll we'll be back after the summer holidays with another HubSpot outlook.

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In the meantime, if you have any questions,

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if you want to have

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a continued conversation around this, or if you have any feedback,

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send me a message on LinkedIn or book a meeting. Bye.