00:00:05:16 - 00:00:06:19
Welcome, everyone to the
00:00:06:19 - 00:00:09:19
Zooma HubSpot outlook for July 2025.
00:00:09:24 - 00:00:14:04
Today, we will go through the latest updates to news and trends around HubSpot.
00:00:14:04 - 00:00:17:00
And as always, we end with a highlight of the month.
00:00:17:00 - 00:00:19:20
The first update I want to talk to you about is the HubSpot
00:00:19:20 - 00:00:22:20
ChatGPT Deep Research Connector.
00:00:23:10 - 00:00:26:10
This means that in a paid version of ChatGPT,
00:00:26:18 - 00:00:30:18
if you go into research mode, you can select HubSpot as one of the sources,
00:00:31:05 - 00:00:36:03
meaning that you can now ask ChatGPT real like data science type of questions
00:00:36:15 - 00:00:39:15
about your HubSpot data.. Privacy–
00:00:40:07 - 00:00:43:07
there's no concern. HubSpot was very clear about it.
00:00:43:08 - 00:00:45:18
It's not used to train any models.
00:00:45:18 - 00:00:47:12
Please play around with it.
00:00:47:12 - 00:00:50:00
Great to, to see this happening.
00:00:50:00 - 00:00:53:01
For the second update, I want to talk about the HubSpot homepage.
00:00:53:04 - 00:00:57:21
Now, if you have sales up and a paid sales seat, this update is not for you.
00:00:57:22 - 00:01:03:02
Please continue using the sales workspace as your homepage for everyone else.
00:01:03:06 - 00:01:05:14
Check out the HubSpot homepage.
00:01:05:14 - 00:01:08:16
This is a place dedicated to you.
00:01:09:03 - 00:01:12:16
AI driven serves you what is most relevant for you at this time.
00:01:12:16 - 00:01:17:24
It's anything from like team communication contacts that have been recently engaged,
00:01:18:03 - 00:01:21:23
workflows that maybe need some review, all of it in one place.
00:01:21:24 - 00:01:24:24
I'm very excited that HubSpot is going into this direction.
00:01:25:24 - 00:01:26:23
HubSpot has bought
00:01:26:23 - 00:01:29:23
the company behind GeoMapper and OrgChartHub.
00:01:29:24 - 00:01:32:19
GeoMapper lets you view where your contacts and companies
00:01:32:19 - 00:01:35:20
are located on a map, and OrgChartHub
00:01:35:22 - 00:01:39:24
lets you visualise the internal structure of the organisation.
00:01:39:24 - 00:01:41:09
So who is managing who?
00:01:41:09 - 00:01:43:08
Who is reporting to whom?
00:01:43:08 - 00:01:46:16
You kind of recognize this may be from LinkedIn Sales Navigator.
00:01:47:10 - 00:01:49:17
My hope for that and this is fresh off the press.
00:01:49:17 - 00:01:53:13
So I don't know this is just speculation, but my hope is that
00:01:53:24 - 00:01:56:12
the same visualisation that you have in LinkedIn Sales
00:01:56:12 - 00:01:59:22
Navigator will translate over in the future to HubSpot
00:01:59:24 - 00:02:02:24
so that you have that visualisation on two places.
00:02:04:21 - 00:02:07:15
Then I also want to take a little bit of time to explain to you
00:02:07:15 - 00:02:10:15
how you can keep yourself up to date with all these product updates
00:02:10:24 - 00:02:12:00
in your HubSpot portal.
00:02:12:00 - 00:02:14:20
Navigate to the top right and click on Product Updates.
00:02:14:20 - 00:02:17:13
This brings you to a page called New to You.
00:02:17:13 - 00:02:20:13
My recommendation is to click to all.
00:02:20:15 - 00:02:23:15
And there you see all the updates and you can filter it
00:02:23:15 - 00:02:26:15
by high, medium and low impact.
00:02:26:24 - 00:02:29:02
And there's other critical organisations here.
00:02:29:02 - 00:02:30:21
One, that is in development
00:02:30:21 - 00:02:33:21
that means it's working on it, but it's not ready yet.
00:02:34:02 - 00:02:35:19
And there's a private beta
00:02:35:19 - 00:02:41:10
which means you can request access, but the product owner has to approve it.
00:02:41:22 - 00:02:43:06
There's public data.
00:02:43:06 - 00:02:44:18
That means you can request access
00:02:44:18 - 00:02:47:18
and you will have this new feature in a couple of minutes.
00:02:47:21 - 00:02:51:06
And then there's life, which means that you now have it in your portal.
00:02:51:10 - 00:02:53:18
And lastly there's sunsetting,
00:02:53:18 - 00:02:56:03
which means that this is a feature that will disappear.
00:02:56:03 - 00:03:00:21
Like for example, the old lead scoring property that is soon getting phased out.
00:03:00:21 - 00:03:04:02
Now for some news and trends in the world of HubSpot.
00:03:04:16 - 00:03:07:08
First, we want to talk about an acquisition that happens,
00:03:07:08 - 00:03:11:04
which is the tool Supermetrics, which is a data pipeline
00:03:11:06 - 00:03:15:07
that a lot of companies use to bring data from HubSpot into BigQuery.
00:03:15:22 - 00:03:18:22
They acquired a company called Relay 42,
00:03:19:04 - 00:03:22:07
which is a customer data platform from the Netherlands.
00:03:22:20 - 00:03:24:04
That really is
00:03:24:04 - 00:03:27:18
that is very good at capturing all customer interactions, big and small.
00:03:30:03 - 00:03:32:05
It's interesting to see this acquisition.
00:03:32:05 - 00:03:35:14
It does make sense for sort of in the same space, sort
00:03:35:14 - 00:03:38:14
of serving the same sort of companies.
00:03:38:14 - 00:03:41:07
I do want to mention one other HubSpot product updates,
00:03:41:07 - 00:03:44:08
which is there is a beta in Operations
00:03:44:08 - 00:03:48:04
Hub that also lets you get your data from HubSpot
00:03:48:04 - 00:03:51:11
straight into BigQuery, and then no need for a data pipeline.
00:03:52:11 - 00:03:57:01
HubSpot introduced HubSpot credits, which is their payment model
00:03:57:11 - 00:04:00:20
for the most valued AI features in the system.
00:04:01:11 - 00:04:05:15
Now you get the monthly allowance with Enterprise of 5000 credits
00:04:05:20 - 00:04:08:20
and with Pro for 3000 credits.
00:04:09:18 - 00:04:12:09
This way of pricing AI features
00:04:12:09 - 00:04:15:09
is something that's discussed quite a lot,
00:04:15:13 - 00:04:18:12
and I really like this because it makes
00:04:18:12 - 00:04:21:12
you think about how you are using AI.
00:04:22:00 - 00:04:27:19
So if if there's no limit to it, it might just be very low value experimentation.
00:04:27:19 - 00:04:31:14
But now you see like, hey, I only have 3000 credits.
00:04:32:00 - 00:04:33:24
How am I going to use this?
00:04:33:24 - 00:04:36:06
But also, hey, it's almost the end of the month.
00:04:36:06 - 00:04:39:12
We've only used 2000 out of our 3000 credits.
00:04:40:00 - 00:04:44:04
How do we push the adoption more so that we actually get that value
00:04:44:04 - 00:04:46:04
of those last 2000 credits out as well?
00:04:47:04 - 00:04:49:00
I might be getting a little bit ahead of myself,
00:04:49:00 - 00:04:53:03
but in September, it's time for the yearly INBOUND conference.
00:04:54:03 - 00:04:56:00
It looks like it will be an amazing event.
00:04:56:00 - 00:04:57:12
Lots of great speakers.
00:04:57:12 - 00:05:01:02
I myself am always looking forward to the speech of Dharmesh,
00:05:01:16 - 00:05:04:04
which is fun, interesting,
00:05:04:04 - 00:05:07:04
and has a lot of dad jokes in it.
00:05:07:05 - 00:05:09:20
But the conference is also a moment in the year
00:05:09:20 - 00:05:12:20
where HubSpot makes major product announcements.
00:05:13:02 - 00:05:16:19
I myself am really hoping to see some cool stuff for Commerce Hub.
00:05:18:00 - 00:05:22:08
Some more updates onto the core of the AI that HubSpot uses.
00:05:22:08 - 00:05:25:08
They made some significant acquisitions in that area,
00:05:25:20 - 00:05:28:07
and then I do have one big hope.
00:05:28:07 - 00:05:33:16
It might be wishful thinking, but it's to see agents.ai
00:05:33:24 - 00:05:37:02
–that's a side project of Dharmesh really getting integrated
00:05:37:02 - 00:05:40:11
into HubSpot, perhaps even into the workflows.
00:05:42:03 - 00:05:44:14
Now, if you're unable to attend the event,
00:05:44:14 - 00:05:49:01
don't worry, there usally is a live stream on YouTube of the most important keynotes.
00:05:49:20 - 00:05:53:21
And then for the highlight of the month, we are going to a report by McKinsey.
00:05:53:21 - 00:05:56:22
The Consumer Trends of 2025.
00:05:58:00 - 00:06:01:19
Now this is really aimed on consumers.
00:06:02:02 - 00:06:06:12
At the end of the day, every B2B buyer is also a consumer.
00:06:06:24 - 00:06:11:10
So I think we can take these trends and apply them in the world of B2B.
00:06:12:02 - 00:06:16:19
The five trends that McKinsey names were, firstly, that consumers are more alone
00:06:16:19 - 00:06:18:07
and online than ever before, that
00:06:18:07 - 00:06:21:12
the distrust in social channels is higher than ever before.
00:06:22:06 - 00:06:26:22
They dove into Gen Z and looked into their drivers for their behavior.
00:06:27:24 - 00:06:32:07
Then they went into the trend of global versus local brands.
00:06:32:17 - 00:06:33:24
And that's the fifth trend.
00:06:33:24 - 00:06:39:03
They looked into how consumers are saving and splurging on their purchases.
00:06:39:20 - 00:06:43:09
When we look through the lens of B2B to this report,
00:06:43:22 - 00:06:47:16
the first thing that we can take from this is the need for convenience
00:06:47:17 - 00:06:52:16
and the need for frictionless experience for also the B2B buyer.
00:06:53:01 - 00:06:56:10
The second remarkable thing in their data for reporting was that
00:06:56:11 - 00:07:00:01
even though there's so much distrust in social and digital channels,
00:07:00:16 - 00:07:05:10
that product research was done on social more than ever before.
00:07:05:15 - 00:07:10:17
A third interesting thing was that Gen Z is so much so driven
00:07:10:17 - 00:07:14:02
by their career success, which is an interesting thing
00:07:14:02 - 00:07:17:02
to know when you're selling to a Gen Z buyer in B2B.
00:07:17:19 - 00:07:22:08
And lastly, also, that trend of consumers preferring
00:07:22:08 - 00:07:27:03
local and domestic products over global brands translates over into B2B.
00:07:27:18 - 00:07:31:07
You sometimes even see it in the most digital industries,
00:07:31:17 - 00:07:34:17
like a software company that puts a little tagline
00:07:34:17 - 00:07:38:16
of proudly developed in Canada on their website.
00:07:39:15 - 00:07:41:01
That was it for this time.
00:07:41:01 - 00:07:42:14
Thank you so much.
00:07:42:14 - 00:07:46:13
We'll we'll be back after the summer holidays with another HubSpot outlook.
00:07:47:02 - 00:07:49:01
In the meantime, if you have any questions,
00:07:49:01 - 00:07:50:04
if you want to have
00:07:50:04 - 00:07:53:04
a continued conversation around this, or if you have any feedback,
00:07:53:13 - 00:07:58:00
send me a message on LinkedIn or book a meeting. Bye.
Welcome, everyone to the
00:00:06:19 - 00:00:09:19
Zooma HubSpot outlook for July 2025.
00:00:09:24 - 00:00:14:04
Today, we will go through the latest updates to news and trends around HubSpot.
00:00:14:04 - 00:00:17:00
And as always, we end with a highlight of the month.
00:00:17:00 - 00:00:19:20
The first update I want to talk to you about is the HubSpot
00:00:19:20 - 00:00:22:20
ChatGPT Deep Research Connector.
00:00:23:10 - 00:00:26:10
This means that in a paid version of ChatGPT,
00:00:26:18 - 00:00:30:18
if you go into research mode, you can select HubSpot as one of the sources,
00:00:31:05 - 00:00:36:03
meaning that you can now ask ChatGPT real like data science type of questions
00:00:36:15 - 00:00:39:15
about your HubSpot data.. Privacy–
00:00:40:07 - 00:00:43:07
there's no concern. HubSpot was very clear about it.
00:00:43:08 - 00:00:45:18
It's not used to train any models.
00:00:45:18 - 00:00:47:12
Please play around with it.
00:00:47:12 - 00:00:50:00
Great to, to see this happening.
00:00:50:00 - 00:00:53:01
For the second update, I want to talk about the HubSpot homepage.
00:00:53:04 - 00:00:57:21
Now, if you have sales up and a paid sales seat, this update is not for you.
00:00:57:22 - 00:01:03:02
Please continue using the sales workspace as your homepage for everyone else.
00:01:03:06 - 00:01:05:14
Check out the HubSpot homepage.
00:01:05:14 - 00:01:08:16
This is a place dedicated to you.
00:01:09:03 - 00:01:12:16
AI driven serves you what is most relevant for you at this time.
00:01:12:16 - 00:01:17:24
It's anything from like team communication contacts that have been recently engaged,
00:01:18:03 - 00:01:21:23
workflows that maybe need some review, all of it in one place.
00:01:21:24 - 00:01:24:24
I'm very excited that HubSpot is going into this direction.
00:01:25:24 - 00:01:26:23
HubSpot has bought
00:01:26:23 - 00:01:29:23
the company behind GeoMapper and OrgChartHub.
00:01:29:24 - 00:01:32:19
GeoMapper lets you view where your contacts and companies
00:01:32:19 - 00:01:35:20
are located on a map, and OrgChartHub
00:01:35:22 - 00:01:39:24
lets you visualise the internal structure of the organisation.
00:01:39:24 - 00:01:41:09
So who is managing who?
00:01:41:09 - 00:01:43:08
Who is reporting to whom?
00:01:43:08 - 00:01:46:16
You kind of recognize this may be from LinkedIn Sales Navigator.
00:01:47:10 - 00:01:49:17
My hope for that and this is fresh off the press.
00:01:49:17 - 00:01:53:13
So I don't know this is just speculation, but my hope is that
00:01:53:24 - 00:01:56:12
the same visualisation that you have in LinkedIn Sales
00:01:56:12 - 00:01:59:22
Navigator will translate over in the future to HubSpot
00:01:59:24 - 00:02:02:24
so that you have that visualisation on two places.
00:02:04:21 - 00:02:07:15
Then I also want to take a little bit of time to explain to you
00:02:07:15 - 00:02:10:15
how you can keep yourself up to date with all these product updates
00:02:10:24 - 00:02:12:00
in your HubSpot portal.
00:02:12:00 - 00:02:14:20
Navigate to the top right and click on Product Updates.
00:02:14:20 - 00:02:17:13
This brings you to a page called New to You.
00:02:17:13 - 00:02:20:13
My recommendation is to click to all.
00:02:20:15 - 00:02:23:15
And there you see all the updates and you can filter it
00:02:23:15 - 00:02:26:15
by high, medium and low impact.
00:02:26:24 - 00:02:29:02
And there's other critical organisations here.
00:02:29:02 - 00:02:30:21
One, that is in development
00:02:30:21 - 00:02:33:21
that means it's working on it, but it's not ready yet.
00:02:34:02 - 00:02:35:19
And there's a private beta
00:02:35:19 - 00:02:41:10
which means you can request access, but the product owner has to approve it.
00:02:41:22 - 00:02:43:06
There's public data.
00:02:43:06 - 00:02:44:18
That means you can request access
00:02:44:18 - 00:02:47:18
and you will have this new feature in a couple of minutes.
00:02:47:21 - 00:02:51:06
And then there's life, which means that you now have it in your portal.
00:02:51:10 - 00:02:53:18
And lastly there's sunsetting,
00:02:53:18 - 00:02:56:03
which means that this is a feature that will disappear.
00:02:56:03 - 00:03:00:21
Like for example, the old lead scoring property that is soon getting phased out.
00:03:00:21 - 00:03:04:02
Now for some news and trends in the world of HubSpot.
00:03:04:16 - 00:03:07:08
First, we want to talk about an acquisition that happens,
00:03:07:08 - 00:03:11:04
which is the tool Supermetrics, which is a data pipeline
00:03:11:06 - 00:03:15:07
that a lot of companies use to bring data from HubSpot into BigQuery.
00:03:15:22 - 00:03:18:22
They acquired a company called Relay 42,
00:03:19:04 - 00:03:22:07
which is a customer data platform from the Netherlands.
00:03:22:20 - 00:03:24:04
That really is
00:03:24:04 - 00:03:27:18
that is very good at capturing all customer interactions, big and small.
00:03:30:03 - 00:03:32:05
It's interesting to see this acquisition.
00:03:32:05 - 00:03:35:14
It does make sense for sort of in the same space, sort
00:03:35:14 - 00:03:38:14
of serving the same sort of companies.
00:03:38:14 - 00:03:41:07
I do want to mention one other HubSpot product updates,
00:03:41:07 - 00:03:44:08
which is there is a beta in Operations
00:03:44:08 - 00:03:48:04
Hub that also lets you get your data from HubSpot
00:03:48:04 - 00:03:51:11
straight into BigQuery, and then no need for a data pipeline.
00:03:52:11 - 00:03:57:01
HubSpot introduced HubSpot credits, which is their payment model
00:03:57:11 - 00:04:00:20
for the most valued AI features in the system.
00:04:01:11 - 00:04:05:15
Now you get the monthly allowance with Enterprise of 5000 credits
00:04:05:20 - 00:04:08:20
and with Pro for 3000 credits.
00:04:09:18 - 00:04:12:09
This way of pricing AI features
00:04:12:09 - 00:04:15:09
is something that's discussed quite a lot,
00:04:15:13 - 00:04:18:12
and I really like this because it makes
00:04:18:12 - 00:04:21:12
you think about how you are using AI.
00:04:22:00 - 00:04:27:19
So if if there's no limit to it, it might just be very low value experimentation.
00:04:27:19 - 00:04:31:14
But now you see like, hey, I only have 3000 credits.
00:04:32:00 - 00:04:33:24
How am I going to use this?
00:04:33:24 - 00:04:36:06
But also, hey, it's almost the end of the month.
00:04:36:06 - 00:04:39:12
We've only used 2000 out of our 3000 credits.
00:04:40:00 - 00:04:44:04
How do we push the adoption more so that we actually get that value
00:04:44:04 - 00:04:46:04
of those last 2000 credits out as well?
00:04:47:04 - 00:04:49:00
I might be getting a little bit ahead of myself,
00:04:49:00 - 00:04:53:03
but in September, it's time for the yearly INBOUND conference.
00:04:54:03 - 00:04:56:00
It looks like it will be an amazing event.
00:04:56:00 - 00:04:57:12
Lots of great speakers.
00:04:57:12 - 00:05:01:02
I myself am always looking forward to the speech of Dharmesh,
00:05:01:16 - 00:05:04:04
which is fun, interesting,
00:05:04:04 - 00:05:07:04
and has a lot of dad jokes in it.
00:05:07:05 - 00:05:09:20
But the conference is also a moment in the year
00:05:09:20 - 00:05:12:20
where HubSpot makes major product announcements.
00:05:13:02 - 00:05:16:19
I myself am really hoping to see some cool stuff for Commerce Hub.
00:05:18:00 - 00:05:22:08
Some more updates onto the core of the AI that HubSpot uses.
00:05:22:08 - 00:05:25:08
They made some significant acquisitions in that area,
00:05:25:20 - 00:05:28:07
and then I do have one big hope.
00:05:28:07 - 00:05:33:16
It might be wishful thinking, but it's to see agents.ai
00:05:33:24 - 00:05:37:02
–that's a side project of Dharmesh really getting integrated
00:05:37:02 - 00:05:40:11
into HubSpot, perhaps even into the workflows.
00:05:42:03 - 00:05:44:14
Now, if you're unable to attend the event,
00:05:44:14 - 00:05:49:01
don't worry, there usally is a live stream on YouTube of the most important keynotes.
00:05:49:20 - 00:05:53:21
And then for the highlight of the month, we are going to a report by McKinsey.
00:05:53:21 - 00:05:56:22
The Consumer Trends of 2025.
00:05:58:00 - 00:06:01:19
Now this is really aimed on consumers.
00:06:02:02 - 00:06:06:12
At the end of the day, every B2B buyer is also a consumer.
00:06:06:24 - 00:06:11:10
So I think we can take these trends and apply them in the world of B2B.
00:06:12:02 - 00:06:16:19
The five trends that McKinsey names were, firstly, that consumers are more alone
00:06:16:19 - 00:06:18:07
and online than ever before, that
00:06:18:07 - 00:06:21:12
the distrust in social channels is higher than ever before.
00:06:22:06 - 00:06:26:22
They dove into Gen Z and looked into their drivers for their behavior.
00:06:27:24 - 00:06:32:07
Then they went into the trend of global versus local brands.
00:06:32:17 - 00:06:33:24
And that's the fifth trend.
00:06:33:24 - 00:06:39:03
They looked into how consumers are saving and splurging on their purchases.
00:06:39:20 - 00:06:43:09
When we look through the lens of B2B to this report,
00:06:43:22 - 00:06:47:16
the first thing that we can take from this is the need for convenience
00:06:47:17 - 00:06:52:16
and the need for frictionless experience for also the B2B buyer.
00:06:53:01 - 00:06:56:10
The second remarkable thing in their data for reporting was that
00:06:56:11 - 00:07:00:01
even though there's so much distrust in social and digital channels,
00:07:00:16 - 00:07:05:10
that product research was done on social more than ever before.
00:07:05:15 - 00:07:10:17
A third interesting thing was that Gen Z is so much so driven
00:07:10:17 - 00:07:14:02
by their career success, which is an interesting thing
00:07:14:02 - 00:07:17:02
to know when you're selling to a Gen Z buyer in B2B.
00:07:17:19 - 00:07:22:08
And lastly, also, that trend of consumers preferring
00:07:22:08 - 00:07:27:03
local and domestic products over global brands translates over into B2B.
00:07:27:18 - 00:07:31:07
You sometimes even see it in the most digital industries,
00:07:31:17 - 00:07:34:17
like a software company that puts a little tagline
00:07:34:17 - 00:07:38:16
of proudly developed in Canada on their website.
00:07:39:15 - 00:07:41:01
That was it for this time.
00:07:41:01 - 00:07:42:14
Thank you so much.
00:07:42:14 - 00:07:46:13
We'll we'll be back after the summer holidays with another HubSpot outlook.
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In the meantime, if you have any questions,
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if you want to have
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a continued conversation around this, or if you have any feedback,
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send me a message on LinkedIn or book a meeting. Bye.
