April 2025 HubSpot Outlook: Tools, trends and moves that matter for B2B

Watch and read about the latest HubSpot updates and trends from April 2025 and learn how these changes can enhance your B2B marketing, sales, and customer success strategies.

Understanding HubSpot's latest privacy and security enhancements

In April 2025, HubSpot introduced several key updates to enhance privacy and security, bolstering data protection and compliance capabilities. These updates include more secure APIs and a new system for managing data privacy requests. This system enables users to manage data requests and deletions more efficiently, ensuring compliance with global data protection regulations.

Why it matters

Safeguarding customer data is paramount for B2B companies. These enhancements offer peace of mind and help maintain trust with clients. By integrating these features, businesses can remain compliant with ever-evolving data privacy laws, thus avoiding potential legal pitfalls and fostering customer loyalty.

Exploring the new customer success workspace

HubSpot has launched a new Customer Success Workspace to provide customer success managers with a comprehensive view of client health, services delivered, and revenue generated. This workspace helps prioritise actions by identifying at-risk customers and providing centralised reports.

Why it matters

The centralised view allows customer success teams to address client needs proactively, increasing retention rates and satisfaction. This workspace can streamline operations, making it easier to manage client relationships and deliver outstanding service, which is crucial for B2B companies focused on long-term partnerships.

Leveraging AI and automation with HubSpot's Breeze

HubSpot's Breeze platform has undergone significant updates, including the introduction of new AI-driven features such as Copilot, content agents, customer agents, and prospecting agents. Breeze Intelligence can enrich records, predict buyer intent, and shorten forms, making it a powerful tool for automation and intelligence.

Why it matters

Artificial intelligence (AI) and automation can significantly enhance efficiency and effectiveness in marketing and sales efforts. For B2B companies, leveraging these tools can lead to more targeted campaigns, better lead management, and higher conversion rates. Incorporating AI can also free up valuable time for teams to focus on strategic initiatives.

The impact of HubSpot's shift to seat-based pricing

HubSpot has transitioned to a seat-based pricing model. For the Sales and Service Hubs, this allows businesses to start with fewer seats, making it more accessible for smaller teams or pilots. This change eliminates the need for a significant upfront investment.

Why it matters

This pricing model particularly benefits B2B companies looking to test new tools without committing substantial resources. It enables companies to scale their use of HubSpot tools incrementally, aligning costs with actual usage and team size. This flexibility can aid in budgeting and demonstrate ROI before broader implementation.

Trends in first-party data management and citizen developers

HubSpot is positioning itself as a first-party data platform, providing tools for collecting, storing, and protecting customer data, including sensitive and HIPAA-regulated healthcare data. Additionally, the rise of citizen developers and no-code platforms empowers non-technical users to create custom solutions.

Why it matters

First-party data management is increasingly vital as third-party data becomes less reliable. B2B companies can benefit from enhanced data management capabilities, ensuring they have accurate, compliant data for decision-making. The trend towards citizen development democratises technology, allowing marketing and sales teams to innovate without relying heavily on IT departments, speeding up project timelines and fostering creativity.

Key takeaways for B2B companies

To capitalise on these updates, B2B companies should:

Adopt enhanced security measures
Please ensure your admin configures and publishes the new privacy management features to stay compliant and secure.

Utilise the Customer Success Workspace
Leverage the tool to improve client management and retention strategies.

Embrace AI and automation
You can experiment with Breeze's AI features to enhance your marketing and sales processes.

Consider seat-based pricing
Start small with HubSpot Sales and Service Hubs to evaluate their impact before scaling.

Leverage first-party data and citizen development
Utilise HubSpot's data tools and empower your teams to innovate with no-code solutions.

By integrating these updates, B2B companies can stay ahead of the curve, enhance operational efficiency, and drive better client outcomes.

To learn more about these updates, watch our full HubSpot Outlook video below or explore our HubSpot services to see how we can help you implement them effectively. 

Please stay tuned to HubSpot's latest innovations and ensure your business is well-equipped for success in 2025 and beyond.