Strategy

    Does your company need a new direction? If you're looking for a 60-page PDF that no one will ever use, you can pick any other agency. If you need a strategy and an approach that will push you in the right direction, Zooma is the right choice.

    A strategy is a set of steering principles that provide the foundation for all your decisions, actions and plans.

    What is a strategy?

    Google will tell you that a strategy is a plan of action. For Zooma, a strategy is a set of steering principles that provide the foundation for all your decisions, actions and plans.

    Below, you can find the strategies that we can help you with.

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    Zooma's approach to change

    • We learn your unique context for translating strategy into action.
    • We work with the head and the heart of change, leveraging insights and data in service of action to enable new behaviours and embed desired ways of working.
    • Our experts, benchmarks, and tools, help unlock your challenges while supporting your people, culture, and leadership development.
    • Our focus is on building capabilities and taking time to understand your company to equip people with the structure, systems, and skills needed to succeed when we leave.

    The strategies you need

    It could be a business strategy, a digital strategy or a brand strategy. The mutual approach and principles are the same.

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    Business strategy

    Your business strategy is your foundation for achieving your desired business goals. The strategy establishes principles that inform your business’ priorities, decisions, and actions. However, it’s not the tactics you’ll leverage to execute your business strategy.

    The foundation shall be a two-pager to be used as the guide and foundation for you to lean on when planning, executing and measuring all your activities. The desired main objectives and KPIs are specified in the breakdown.

    • Scope upon agreement.
    • Preparatory documentation.
    • One-day workshop.
    • Feedback and review.

    You will finalise the strategy and the breakdown with one review round from Zooma.

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    Digital strategy

    Your digital strategy is your foundation for maximising the business benefits of data assets and technology-focused initiatives. To be successful, your digital strategy requires a cross-functional team with executive leadership, marketing, sales, service, hr and IT members.

    Your digital strategy should be a two-pager to be used as the guide and foundation for you to lean on when planning, executing and measuring all your digital activities. 

    Approach:

    • Scope upon agreement.
    • Preparatory documentation.
    • One-day workshop.
    • Feedback and review.

    You will finalise the digital strategy and the breakdown with one review round from Zooma.

    Preparation

    Identify your company's aspirations and values.
    Conduct a self-assessment.
    Pinpoint the identified needs and challenges.

    Zooma supports and creates the first draft of the Digital Strategy.

    Workshop

    In a workshop, we determine how to gain the desired future state, and set clear plans, objectives and KPIs.

    Zooma prepares, moderate and document the workshop.

    Finalisation

    After the workshop, you and your colleagues review and refine the draft and go through it with Zooma in one review round.
     
    Before finalisation, you make the implementation plan where you decide and define:
    • The competencies needed to beat your competition and sustain your success.
    • What management systems are required to hone these competencies.
    • How to measure and analyse your results.
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    Brand strategy

    Your brand strategy must be the guide and foundation for you to lean on when planning, executing and creating your communication, sales, service and marketing.

    Your brand strategy must also affect other decisions in your brand. Whether in purchasing, performance reviews, distribution, or design of a new product, your brand strategy makes your brand run more efficiently and increases the likelihood of success.

    It defines your strengths, core values, the desired position and the vital message.

    • Scope upon agreement.
    • Preparatory documentation.
    • One-day workshop.
    • Feedback and review.

    You finalise the brand strategy and the breakdown with one review round from Zooma.

    The process

    Regardless of the strategy you want to develop, the journey towards implementing it will look something like this.

    Preparation

    • Identify your company's aspirations and values
    • Conduct a self-assessment
    • Pinpoint the leading market segments
    • Zooma supports and creates the first draft of the strategy

    Workshop

    • Determine how to gain a competitive advantage
    • Set clear objectives and KPIs
    • Zooma prepares, moderates and documents the workshop

    Review

    • After the workshop, you and your colleagues review and refine the draft and go through it with Zooma in one review round

    Finalisation

    • Make the implementation plan and implement it
    • Define the competencies needed to beat your competition and sustain your success
    • Decide on management systems needed to hone these competencies
    • Measure and analyse your results

    Additional services

    Personas

    Personas mean the definition of traits, prerequisites, and behaviour of whom you want to address in all your activities.

    The personas must cover all needs through their buyer's journey and be aligned with your strategy.

    • Scope upon agreement.
    • Preparatory documentation.
    • One-day workshop.
    • Feedback and review.

    You will finalise the personas with one review round from Zooma.

    Roadmap

    It is perfect help to create a plan for the coming two to three years. And it shall be divided into swimlanes driven by the desired objectives and KPIs.

    It is also constructive to use when the budget process gets started.

    • Scope upon agreement.
    • Preparatory documentation.
    • One-day workshop.
    • Feedback and review.

    You will finalise the roadmap with one review round from Zooma.

    Organisation

    To get the right people to work in the right way is more complex than ever. Making change happen is often treated as discrete challenges rather than addressing your company's ecosystem. Every part needs to be set up, from your employee value proposition to your operating model, to enable and drive momentum.

     

    Book a meeting

    If you're in need of a partner who can help you develop and implement these strategies, get in touch - book a meeting at a time that suits you for an initial discussion with CEO Anders Björklund here.