Branding

Create a brand that reflects your company among your existing and potential customers, and keep it consistent across all touchpoints.

A brand is the perceived image of what your company offers or the gut feeling it creates among the people who experience it.

What is a brand?

According to Zooma's definition, a brand is the perceived image of what your company offers or the gut feeling it creates among the people who experience it. Your brand can be difficult to grasp, but with our help, you can create one that reflects your promise and implement it across the company.

Our branding services

These three services help you define your brand and ensure it's adequately used across your company and interactions.

Brand strategy

This strategy is the guide and foundation you will lean on when planning, executing, and creating your communication and marketing.

It decides the direction and answers the crucial questions surrounding your brand.

  • Scope upon agreement.
  • Preparatory documentation.
  • One-day workshop.
  • Feedback and review.

You finalise the brand strategy and the breakdown with one review round from Zooma.

Brand policy and guide

This document ensures consistent brand appearance, coherent user experience, and the positive perception of your company.

It provides answers to what and how you will do with your content and communications.

  • Scope upon agreement.
  • Preparatory documentation.
  • One-day workshop.
  • Feedback and review.

You finalise the policy and the guide with one review round from Zooma.

Image and tonality guide

Generally, there are five types of content: brand content, commercial content, knowledge content, editorial content, and educational content.

This guide provides you with:

  • A description of the content types
  • The brand tonality for each one
  • The core values
  • The image styles you should use

Scope upon agreement.

Get a brand refresh

We can touch up your core brand specifics to ensure they accurately reflect your brand and your audience and optimise your brand’s online and digital presence. 

We can renew the entire brand or just particular assets, like the logo, typography, palette, iconography, visual language, tone of voice or templates. Assignments usually include deliverables like new guidelines, specific assets and reworked templates.

 

Request a quote

If you're interested in any of the branding services above, you can get a quote here or book a meeting with CEO Anders Björklund to get the ball rolling.

You'll discuss your company's existing brand, your ambitions for the future, and how to get started.

Branding guide

Want to know more? With our branding guide, you'll find all the information you need about the what, why, when and how of branding.