Brand strategy
This strategy is the guide and foundation you will lean on when planning, executing, and creating your communication and marketing.
It decides the direction and answers the crucial questions surrounding your brand.
- Scope upon agreement.
- Preparatory documentation.
- One-day workshop.
- Feedback and review.
You finalise the brand strategy and the breakdown with one review round from Zooma.
Brand policy and guide
This document ensures consistent brand appearance, coherent user experience, and the positive perception of your company.
It provides answers to what and how you will do with your content and communications.
- Scope upon agreement.
- Preparatory documentation.
- One-day workshop.
- Feedback and review.
Image and tonality guide
Generally, there are five types of content: brand content, commercial content, knowledge content, editorial content, and educational content.
This guide provides you with:
- A description of the content types
- The brand tonality for each one
- The core values
- The image styles you should use
Scope upon agreement.
