Focus on what and how

The vendor wanted to reach new target groups and boost online lead generation.

Moving into a new industry segment meant that this vendor needed to reach and build perception among new groups and individuals. More importantly, they needed to start generating completely new leads not previously in their CRM system.

After 6 months, the company achieved sizeable results.

Poor economic conditions resulted in tough trading conditions, and this Nordic company decided to look for innovative ways to boost sales.

They decided to take the plunge and transform their entire approach to marketing and communications.

Zooma designed, developed and implemented a completely new online presence, focused on end customer lead generation.

The company immediately delivered impressive results.

Inbound marketing is no magic, just a proven way of working and you get more leads, end of story.

Before working with Zooma, the company was driven by traditional marketing and communication, which was yielding diminishing results.

They approached Zooma to build a business-driving online presence which could generate leads, and to make online the hub for their marketing and communications activities.

In the first year, the global healthcare provider delivered a significant increase on all desired KPIs.

The company decided to commit fully to inbound and focus on both the quality, the quantity, and the relevance of its content production.

They approached Zooma to succeed with their ambition to generate more sales-qualified leads and create more satisfied customers.

In the first two years, the ROI increased significantly.