The company fully committed to B2B enablement, prioritising content quality, quantity, and relevance. They partnered with Zooma to generate more sales-qualified leads and ensure customer satisfaction. In the first two years, ROI rose significantly.

The vendor wanted to reach new target groups and boost lead generation.

Moving into a new industry segment meant this vendor needed to reach and build perception among new groups and individuals. More importantly, they needed to generate new leads not previously in their CRM system.

After six months, the company achieved significant results.

Prior to working with Zooma, the company relied on conventional marketing and engagement strategies, which produced declining results.

They approached Zooma to build a business-driving online presence that could generate leads and make it the hub for their marketing and engagement activities.

The global healthcare provider significantly increased all desired KPIs within the first year.