A weekly podcast about onlinification, marketing, and digital transformation.
Inbound
Explore Ulrik Andersson's inbound journey in digital marketing, from his entrepreneurial ventures to leading a digital transformation. Gain insights into inbound marketing in this podcast.
Conversion
Learn how Göteborgs Stadsmission, one of our favourite good casues, uses storytelling and online communication to reach their audience and drive donation.
Webinars
In this podcast episode, WebinarGeek's Bryan van Anrooij joins us to explain why webinars deserve to be part of your online communication.
Paid
LinkedIn becomes even more powerful for B2B companies when you start using LinkedIn Ads. Alfred Broman explains more in this Onlinification Pod episode.
Digital transformation
Today's episode is all about data-driven marketing. I'm thrilled to have Joonas Jukkara, from SEOSEON, as our guest.
Good causes
Faktum CEO Sarah Britz discusses Faktum's business model, the role it plays for sellers, and the challenges of selling a print product in an online world.
2022 was a good year for The Onlinification Pod - we released 32 episodes and had some great guests. Here are the episodes that drew the most listeners.
Referral marketing
Referral programs have been around for a while, and that's because they're a great tool for boosting conversions - listen to find out how we made ours.
This episode's guest is Marie Ideström - founder and CEO of Womengineer, a foundation that aims to improve the uneven gender balance in the world of STEM.
Interwheel's Karl Helmer and Alireza Abbasi joined us to talk about their ongoing digitalisation journey and the things they've learned on the way.
Digitalisation
Implementing a PIM system can be a scary prospect - so we asked Jakob about how B2B companies can succeed and get a system that makes their work easier.
Alexander Evjenth
Doug Bolton
