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    Podcast: Inbound journey with Ulrik Andersson

    Custom title applied. Post title: Podcast: Inbound journey with Ulrik Andersson

    By Alexander Evjenth

    Podcast: Inbound journey with Ulrik Andersson
    Jul 4, 2024| 2 min
    Podcast: Inbound journey with Ulrik Andersson
    1:54

    We enjoyed chatting with Ulrik Andersson, Digital Marketing Director of Mobile Thermal Solution, about his inbound journey in our recent podcast.

    Ulrik’s career began in the 1980s when he sold cameras and film. This foundational experience in sales paved the way for his entrepreneurial venture in the 1990s when he managed several photo stores across Sweden, including locations in Trollhätten and Gothenburg. However, as the market evolved in the mid-2000s, Ulrik transitioned to B2B sales at VBG Truck Equipment.

    A significant chapter in Ulrik's career unfolded at Onspot, a division of VBG, where he took on the role of Sales Manager and later Brand Manager. In 2016, he led a major digital transformation, launching a new website and integrating inbound marketing strategies. This initiative marked a shift towards persona-focused content, which included over 300 blog posts that greatly increased website traffic.

    Ulrik also highlighted Onspot's innovative automatic snow chain system. Originally patented in 1915 and commercialized in 1977, this product enhances vehicle traction in snowy conditions, ensuring safety and reliability. 

    Throughout the episode, Ulrik’s enduring passion for photography emerged, a hobby that has complemented his professional life and provided a creative outlet. From his early days in retail to leading digital marketing efforts, his journey offers valuable insights into the evolving landscape of marketing. Tune in to our podcast to hear more about Ulrik’s inspiring career path and the lessons he has learned along the way.

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    #inbound #digital transformation
    Alexander Evjenth
    Alexander Evjenth is a content creator at Zooma and has been part of the team since 2018. He's a specialist in producing knowledge-driven content that helps B2B companies explain what they do in a clear and useful way, but he's been known to step in as a project manager at times. His work spans articles, guides, webinars and more, always with a strong focus on findability and long-term value. He's also our resident AI video specialist, working hard to leverage AI to cut the cost and boost the quality of video content, for customers and for Zooma. Importantly, Alexander is one of the hosts of The B2B Enablement Pod (formerly The Onlinification Pod), and has been instrumental in building Zooma's podcasting and audio content expertise. Colleagues know him for his curiosity and deep focus — and of course, for his surfing prowess.
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