The B2B Enablement Pod

In this episode of the Onlinification Pod, I sit down with Jonas Karlsson, Managing Director at Tilka Trading AB, to talk about growth, customer satisfaction, and what it means to be the 'delicatessen' of the C-parts industry.

We enjoyed chatting with Ulrik Andersson, Digital Marketing Director of Mobile Thermal Solution, about his inbound journey in our recent podcast.

If you work at a B2B company, your target audience probably spends a lot of time on LinkedIn. It's always been an essential platform for companies that want to reach potential buyers at other companies, and when you use its paid advertising features, it becomes even more powerful. In this episode, I spoke to Alfred Broman, former Zooma intern and seasoned LinkedIn Ads user, to find out more about how you can take advantage of this tool.

Today's episode is all about data-driven marketing. I'm thrilled to have Joonas Jukkara, from SEOSEON, as our guest. Joonas is an expert in creating data-driven marketing plans and will be sharing his insights on how to identify and track KPIs for success. As we know, data is an essential component of any successful marketing campaign. In this episode, we'll dive into the world of data and learn how to leverage it to achieve your marketing goals.

Digitalising a traditional B2B company is no easy task - but with the right mindset and tools, it can be done. To find out how, we invited two friends from Interwheel to join this episode of Onlinification Pod and found out how their journey is progressing.

Are you considering Revenue Operations? Then, this is the episode you've been waiting for. We are so happy that Anna Oom from Qmatic took the time to visit The Onlinification Pod to discuss revenue operations. Anna is Head of Revenue Marketing at Qmatic, a company that recently implemented revenue operations, and here you get the chance to listen to her experiences and learnings so far.

A while ago, I read an email where Anders discussed brand positioning statements with a client. So I thought this could be an excellent topic for the Onlinification Pod. It was a fun episode, and I hope you enjoy it.

In this episode, I was joined by Zieyaad, a HubSpot developer at Zooma who works remotely from South Africa. Find out who Zieyaad is and what it's like to work full-time remotely.

We've been working with topic clusters for over a year, and during that time we've learned some valuable lessons on how to create them in the best way. In this episode, me and Doug discussed what we've found out, and how we recommend you should create your topic clusters.

Unfortunately, SEO isn't as easy as it used to be. In the past, it was a matter of having a decent title, a good description, and a few links to your site from elsewhere. Today, Google's emphasis is on quality content, good user experience, and high page speed - fortunately, at Zooma we have Daniel Falk to help us. In this episode, I discussed SEO with Daniel and found out what companies should prioritise when trying to rank for important keywords.

Increasing the share of website traffic from organic search is essential if you want to reach new prospective customers and grow your business. However, using Google's algorithms to your advantage is tricky, and you're competing for those top-ranked positions with hundreds of other companies around the world. But with the topic cluster content strategy, you'll have a better chance of winning the top spot.