The B2B Enablement Pod

In this episode, I chatted with Doug Bolton about the many challenges of content creation and how content producers at large in traditional B2B companies can increase the quality and quantity of their content. Enjoy!

More and more traditional B2B companies are shifting from the traditional distribution structure and moving towards a B2C model, or in some cases a D2C (direct-to-consumer) model, at least in some areas of their business. In this episode, me, Anders and Stellan talked about this trend, and how B2B companies need to be prepared for the very different customer expectations it creates.

In this podcast, we've talked about B2B decision-makers a lot - what they prioritise, what trends they're affected by, and how marketers can reach them. But who are these people, and what are the factors that influence their decisions? That was the topic of conversation for this episode.

In this week's episode of The Onlinification Pod, I sat down with Carl Wåhlander, art director here at Zooma, to talk design - we discussed how to think about brand design, why feedback is so important in the design process, and how everyone is secretly a creative. Enjoy!   

In this episode, Stellan, Anders and I discuss gated and ungated content. Gating your content - meaning to only make it available to users who have handed over some information, maybe by filling out a form with their email address - allows you to grow your contact list and nurture relevant, engaged leads. But if you gate too much, you risk losing trust and making life harder for your reader. So how do you find a balance? Listen to our discussion to find out.