About Zooma
Zooma is a Gothenburg-based B2B agency and HubSpot Diamond Solutions Partner that helps mid-sized and enterprise B2B companies with complex or technical products transform how they market, sell and serve customers. Founded in 2001, we combine strategy, digital customer experiences and growth activation, usually on HubSpot, and have delivered 100+ HubSpot implementations as of October 2026.
Trusted by leading B2B brands and teams
What Zooma does
Customers come to Zooma to win the right customers, improve commercial effectiveness, grow customer relationships and prove the impact. We deliver that through four service areas:
Foundation
Platform and experience
Activation and reach
HubSpot
What makes Zooma different
Zooma combines strategic advice, HubSpot expertise and practical implementation to help B2B companies improve how they market, sell and serve customers.
A few things distinguish our approach:
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One of the first HubSpot partners outside North America: a HubSpot partner since 2012, with 150+ active HubSpot certifications, covering 23 of HubSpot's 25 certifications as of October 2026.
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Strategy, build and activation in one team: the same integrated, consistent project team from strategy to campaigns.
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Built to make you self-reliant: enablement training is part of the work, so your team can carry on after Zooma steps back.
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Clear engagement terms: retainers typically run on 1-year contracts, and projects typically last 3 to 6 months.
How Zooma works
Here's what you can expect when working with Zooma, from how we structure projects to how we review our partnership.
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Pricing: fixed price, time and materials, or retainer.
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Contracts: retainers typically for one year, and projects typically for three to six months.
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Your team: one integrated, consistent project team with regular meetings.
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Reviews: a formal partnership evaluation twice a year.
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Onboarding: We start by agreeing on objectives, scope, responsibilities and ways of working.
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Response time: We typically respond to new enquiries within 1–2 business days. For existing customers, response times follow our agreed ways of working.
Our measure of success
We don't measure success only in deliverables. Your desired business results, market share, customer retention, brand strength — these are the metrics that matter to us because they matter to you.
The team behind Zooma
Zooma was founded in Gothenburg in 2001 by Anders Björklund, who remains CEO, founder and adviser today. He started Zooma because he believed online and digital would fundamentally change how people find information, make decisions and interact with companies, and he wanted to bring commercial understanding and technology together to help B2B companies adapt. The idea was to help them put four things into practice: think from the outside, question priorities, maximise outcomes, and deliver on time and with quality. Since then, Zooma has helped B2B companies improve how they market, sell and serve customers.
Several colleagues have been part of Zooma’s journey for many years. Art director Sanna Hedberg joined from start in 2001, and Elisabet Isacchi has been with the company since 2006.
Today, Zooma brings together strategists, designers, developers and HubSpot specialists who work across strategy, implementation and ongoing improvement.
Meet the people behind Zooma on our LinkedIn company page.