Due to the changing behaviour and expectations of people and our urge to develop our way of working to be more relevant and engaged, it is essential to refresh our knowledge constantly. Learn more about the inbound marketing certification, why it's important, and download below a detailed guide for attending an inbound marketing course.
Today we live in a genuinely globalised, networked and technologically very fast-moving age, which places high demands on digital marketers in particular. Whether you are a beginner or an expert, keeping up to date with the latest concepts, strategies, and technologies can undoubtedly be a daunting task.
Fortunately, there are tons of great resources we can look for guidance, support, and training. One of the team's favourites here at Zooma is the HubSpot Academy. HubSpot Academy is an online education platform. They offer a great selection of high-quality certification courses. From inbound marketing and sales enablement to growth-driven design and contextual marketing, there is a certification option for nearly any marketing, sales or customer service skill you're trying to improve.
When you're starting on your inbound journey, the most important certifications, to begin with, are the inbound marketing and inbound certification. From there you can decide to go into the direction that is most relevant for you.
The inbound marketing certification covers blogging, content marketing, search engine optimisation, promotion and social media, conversion fundamentals, optimisation, and lead nurturing. The set of lessons in this certification course will take you on a tour of sales, marketing and communication.
It has numerous advantages for you as a marketer. Here are some of them:
Read more about the inbound certification here and download below our detailed certification guide.
Take your professional skills to the next level!