The B2B Enablement Pod

I invited our SEO expert Daniel Falk to discuss search-friendly content and the 80/20 rule in this episode. Many businesses that regularly publish online find that around 80% of the traffic to their knowledge hubs comes from only 20% of the content.

If you want your company to get found online, SEO is essential. By gaining a good position on search engines for the terms that are most relevant to your business, you can reach a wider audience of potential customers. Search engine algorithms get more complex every day, so a consistent and structured approach to SEO is vital - but is it possible to be too focused on SEO with your content?

Unfortunately, SEO isn't as easy as it used to be. In the past, it was a matter of having a decent title, a good description, and a few links to your site from elsewhere. Today, Google's emphasis is on quality content, good user experience, and high page speed - fortunately, at Zooma we have Daniel Falk to help us. In this episode, I discussed SEO with Daniel and found out what companies should prioritise when trying to rank for important keywords.