Guiding Biolin Scientific's customers to relevance

    Through close collaboration, we helped Biolin Scientific with a configurator that demystifies their complex product range and drives business online.

    Gothenburg, Sweden

    Head office

    158 MSEK

    Annual turnover (2023)

    53

    Number of employees (2023)

    2018

    Started working with Zooma

    About Biolin Scientific

    Biolin Scientific designs and develops state of the art surface science instruments and equipment, used by scientists at major companies and universities around the world. Specialising in tensiometers, QCM-D instruments and sensors and other laboratory equipment, the company has distributors in more than 70 countries.

    Visit biolinscientific.com
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    The challenge

    The complexity of Biolin Scientific's instruments makes it challenging for potential customers to make the right choice. The company needed an online tool to help users find their ideal instrument and begin the journey towards becoming a paying customer.

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    The solution

    We worked with product owners and experts to prototype the configurator's logic, which was then refined and iterated into a final structure in a series of workshops. After rounds of design, development and testing, the InstruMentor was launched — less than five months after the start of the project.

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    The result

    Today, the InstruMentor provides a user-friendly way for Biolin Scientific’s audience to identify the most relevant piece of equipment, and has lead to an increased conversion rate of unknown visitors to paying customers online.

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    Try the InstruMentor for yourself

    Even if you're not in the market for laboratory equipment, you can still try out the logic and design behind the InstruMentor on Biolin Scientific's site.

    Try the InstruMentor on biolinscientific.com
     

    Do you need to create relevance for your customers?

    If you also deal with complex products in niche applications, we can help uncover their key details and guide your existing and prospective customers in the right direction. Just book a meeting with CEO Anders Björklund to discuss how a collaboration with Zooma could work.