The Onlinification Hub

Explore The Onlinification Hub's evolution from 2012 to 2025, focusing on creating relevant, personalised B2B content that respects readers' time and addresses real challenges.

Do you turn up to meetings without having done the most basic research before the meeting? Here are some basic reminders that hopefully will change that.

The HubSpot Outlook Q4 2025 highlights the most important HubSpot product updates, AI innovations, and marketing. We break down what's new in HubSpot.

Discover why LinkedIn is essential for B2B marketing, how to leverage it for engagement, and practical tips to build your personal brand.

Stop demanding CRM flexibility; instead, refine your sales process for better consistency, insights, and efficiency. Discover why rigid processes lead to better sales outcomes.

Learn what a digital strategy truly is, its importance, and how to effectively build one that aligns with your business goals for 2025 and beyond.

Learn how combining ABM and inbound marketing can create a powerful, integrated strategy that builds relationships and drives measurable results in B2B. Discover the synergy today.

Learn how to turn NPS results into actionable strategies that drive customer loyalty and business growth. Discover practical tips for integrating NPS into your everyday operations.

Responding to customer feedback is crucial for building trust and loyalty. Learn how timely and thoughtful follow-up can set your business apart in the competitive B2B landscape.

Discover how to shape your LinkedIn experience by focusing on professional, knowledge-driven content and leveraging the platform's algorithm to reflect your preferences.

Explore how to make your B2B communication stand out in an overcrowded digital landscape by focusing on relevance, brevity, and clear calls to action.

To succeed in your digital transformation, you need to focus on people. In this article, Anders explains the steps you need to take.

What do you actually mean when using the expressions ‘online’ and ‘digital’? Are you sure about the difference?

Transform your post-sale motion with agentic AI—proactive, high-touch, and efficient. Learn the four stages of maturity.

Discover the three core B2B business models that drive global commerce, how they evolve, and their impact on the market.