Thoughts, facts, and knowledge
Digital transformation
What do you actually mean when using the expressions ‘online’ and ‘digital’? Are you sure about the difference?
AI
Transform your post-sale motion with agentic AI—proactive, high-touch, and efficient. Learn the four stages of maturity.
Business strategy
Discover the three core B2B business models that drive global commerce, how they evolve, and their impact on the market.
Sales enablement
Learn how aligning relation, relevance, and readiness in sales outreach can transform your B2B strategy and ensure your messages resonate and prompt action
Discover how generative AI is reshaping B2B sales—boosting efficiency and personalisation while keeping the human touch.
HubSpot
Discover HubSpot's latest updates from INBOUND 2025, including new tools like Data Hub and Breeze Studio, and learn how AI and data quality are transforming B2B strategies.hub
Content creation
Transform your LinkedIn posts into multilingual videos in minutes using HeyGen’s AI tools. Learn how easy it is to reach a global audience effortlessly.
Marketing
Discover the evolution of B2B marketing from 2014–2025, driven by AI, economic change, authenticity, and smarter strategies.
Generative AI
Generative AI can transform your industry, much like the adoption of computers did in the past, providing efficiency, innovation, and competitive advantage
Conversion
Discover how integrating brand awareness with demand generation can drive sustainable growth in B2B markets through a cohesive brand-to-demand approach.
Proactive leadership drives digital transformation and shapes future business use cases through innovation, adaptability, and onlinification. Learn how to lead and inspire change in your organisation.
Discover HubSpot's latest updates, acquisitions, AI-driven features, and insights from the McKinsey Consumer Trends 2025 report in this July 2025 outlook.
SEO
Explore the latest in SEO for July 2025, AI-driven changes, declining featured snippets, and new Google guidelines for optimising AI search visibility.
Discover the power of a genuine "thank you" in business. Gratitude can enhance connections and elevate your strategies in both online and offline interactions.
Discover the importance of aligning your B2B marketing efforts with your target company's financial year to improve timing, relevance, and effectiveness in your outreach.