About Zooma

Zooma means 'to zoom' in Swedish. It's also the name of the onlinification and digitalisation agency.



All B2B companies know that they must adapt to changed behaviours and expectations.

For these companies to reach their desired future state using online and digital, they need a partner.

The partner must be part adviser, part creative, part content and part technology expert. Furthermore, the partner must be able to drive change across marketing, sales, commerce and service.

Zooma is that partner.

The purpose

To guide B2B companies in using online and digital as a core part for achieving tangible business results.

Target groups

For B2B decisions-makers and change-makers who know they need change and guidance.


To enlighten and guide customers in achieving relevance and effortless simplicity using online and digital. 


The partner for achieving tangible business results through online and digital.


Our vision for the future is this:

To become redundant as our customers attain self-reliance.



Everything we do is steered by our core values and principles.

Positioning statement

"Treat everyone like you want to be treated."

Core values

Proactive, dedicated, and knowledgeable.

Guiding principles

Explore, optimise, and deliver.

Business objectives

External NPS: >+75

Internal NPS: >+75





Zooma is a privately-owned company. The main owner is Arena Invest AB, together with Anders Bjorklund.