The B2B Enablement Hub

I gladly recommend HubSpot when B2B companies look for a modern, feature-rich, user-friendly platform for sales, service and marketing. But I am also aware that there are plenty of alternatives on the market.

Every day I see predictions about what marketing, sales and business will be like in 2022. In this article, I've written down a couple of my thoughts about marketing that possibly can be my predictions for 2022.

It's a safe bet that lead generation will continue influencing pipeline development, marketing attribution, and campaign measurement.

Regarding sales enablement, the focus shifts from selling to external buyers to selling internally within the organisation. Sales enablement professionals must build strong relationships with external and internal stakeholders, thoroughly understand their needs and challenges, and effectively demonstrate the value and impact of sales enablement. This selling approach is crucial for gaining the organisation's trust, support, and alignment.