The B2B Enablement Hub

This article clarifies what digital strategy involves—and what it does not. You will understand how it differs from merely having an 'online presence', why the core elements of a digital strategy are more critical than ever, and how to begin developing one that aligns with your business objectives.

There’s a persistent myth in B2B marketing circles—that account-based marketing (ABM) and inbound are fundamentally different, even opposing, strategies.

Many B2B companies track Net Promoter Score® (NPS) to measure customer sentiment, but too few take the next step. The score becomes a report, a chart, or a number to present each quarter.

When a customer takes the time to provide your company with feedback through an NPS survey, a post-project evaluation, or even a spontaneous comment, your response (or lack of one) sends a powerful message.

Do you find it challenging to translate and copy text across different tools and platforms manually? In this article, I explore HubSpot's multi-language variations feature, which uses the AI tool Breeze to automate content translation. I will cover how the feature works, its pros and cons, and who can benefit most from it.