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The B2B Enablement Hub
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Authors
Alexander EvjenthAnders Björklund
Anna Jodlovsky
Carl Wåhlander
Cecilia Langenius
Charlotte Björsjö
Daniel FalkDora Meleg
Doug Bolton
Elin Salekärr
Elisabet Isacchi
Fabian Zetterberg
Floriane Bérain
Fredrik Abrahamsson
Hans Oskar
Ingrid Wallgren
Jakob Thornér.jpg?width=32&height=32&name=Jesper-and-Joel%20(1).jpg)
Joel Hernestål
Jonas Ydkvist
Jorik Boot
Louise Waern
Mark Hooley
Martin Ray
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Nils Munk Wirell
Niyat Ghebremichael
Per-Henrik Persson
Peter Ishii
Qarin LövgrenSheila Ghamkhar
Sofia Hermansson
Sofie Holmkvist
Stellan BjörnesjöTobias Pasma
Victor Longon
Yeu-Kang Hua
Yvonne Ehinger
Archive
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The challenges in modern B2B sales
B2B sales are no longer just about hitting targets or booking meetings. It's about managing complexity while staying relevant to real people with real problems. Most sales efforts today fall short here. They treat sales as a solo performance, focusing solely on persuasion. But modern selling is a team sport—and a strategic one.
27 Jan 2026