The B2B Enablement Hub

Over the past few weeks, I’ve been experimenting with OpenAI's video generation model, Sora, to explore how deeply emotional stories can be told in just 30 seconds, with surprising results.

At Zooma, we've been encouraged for years to embrace generative AI and explore its vast potential. This post offers a glimpse into my latest month of AI exploration, where I've discovered just how much some of these tools can transform my work and how I approach creativity and innovation.

In my last article, a cat sketch became a complete creative journey. It was fun, but some customers and Zoomers asked me the other day, 'What’s the point?' This follow-up article digs deeper into what that experiment showed: how second-level thinking with AI can turn quick ideas into real business value.

What can you create with a whiteboard doodle when feeding it into ChatGPT's image generator? In this article, I go through the process of creating a comic character and more photorealistic images based on a drawn whiteboard sketch. The main takeaway is that the distance between raw ideas and polished output is shorter than ever—if we just learn how to use the tools thoughtfully.

This article describes my creative process for my first image-to-video project—yes, the first, but not the last. Using a combination of ChatGPT, Midjourney, and RunwayML, this project was enjoyable and generated many new ideas for future productions.

As a project manager and content creator, I’ve spent the past year using AI-generated images to streamline my creative workflow. In this article, I’ll share some of the best use cases where AI-generated images have significantly improved my collaboration with art directors, strategists and clients.

It's been less than a year since HubSpot released its first AI assistant. Since then, several new AI features and tools have been rolled out, and even more are coming as the new Content Hub develops further. In this article I'll focus on the current status of how it performs in non-English languages.

It's been impossible to miss the explosion of AI content creation tools in recent months. We've written about them on The Onlinification Hub, HubSpot has built them into its CMS platform, and you've probably tried them out for yourself. Already, we're entering a world where it's almost impossible to tell whether an AI or a human expert has created an article you're reading. I think this creates authenticity issues — and I think podcasts might be the answer.

How likely are you to sign up for something a friend or colleague recommends? If I find the recommendation interesting, it takes less than a minute. So, I have great confidence in referral programs and wrote this article for anyone considering building a B2B referral program. 

Referral marketing is a cost-effective yet overlooked technique for acquiring leads. This article is an introduction to referral marketing. If you find it interesting, you should subscribe to The Onlinification Hub because I promise there will be more about this topic shortly. 

This article addresses anyone who manages a podcast for a company to reach and convert new customers (other companies). First, I'll introduce an idea-generating technique for developing new episode topics.

Three years ago, I knew very little about podcast equipment and editing software. But since then, I've tried lots of different solutions in the quest to improve our weekly podcast, The Onlinification Pod. Now, it's time to share my thoughts and reflections about the equipment you should consider for your podcast.

A business blog is an area filled with knowledge content and consists of numerous assets. This article focuses on how to create an article for a business blog.

Recently I participated in an episode of The Onlinification Pod, where I talked about digital readiness with Anders and Stellan. We disuseed what it is, some examples , and what stands in the way for the companies who are trying to achieve it? This article is a summary of what we talked about.

Have you ever been part of an email marketing campaign? Whether you were the company trying to nurture leads or if you were part of the target audience, you probably have an opinion if it was successful or not. In this article, I have summarised the most common pros and cons of email marketing.