Thoughts, facts, and knowledge

The B2B Enablement Hub

Fredrik Abrahamsson

Fredrik Abrahamsson was director of online and digital Solutions at Zooma between 2016 and 2017. During his time at the agency, he led the development of a new business area focusing on productions centred around the inbound methodology. With over 20 years of experience in online projects, he brought a wealth of knowledge to the team and helped Zooma and our customers evolve their online communication.

Marketing automation

Boost your lead generation with WCMS and Marketing Automation

How your online precense can give you more leads by combining systems for web content management and marketing automation.

Should I use PIM, DAM or both?

What can you do with a PIM and what can you do with a DAM? And what's the difference between them anyway?

Should you host your site (WCMS) cloud-based or on-premise?

What are the pros and cons with hosting your site (WCMS) on premise vs. cloud-based?

Inbound

How to calculate ROI for CMS?

Guidance for calculating ROI of implementing a Content Management System (CMS).

What is WCMS, and why should you use one?

Get an introduction to what a cms is and why you should use it. Get an overview of the most common platforms.

The B2B Enablement Hub

Boost your lead generation with WCMS and Marketing Automation

Should I use PIM, DAM or both?

Should you host your site (WCMS) cloud-based or on-premise?

How to calculate ROI for CMS?

What is WCMS, and why should you use one?

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Solutions

Get in touch

Software partners

Boost your lead generation with WCMS and Marketing Automation

Should I use PIM, DAM or both?

Should you host your site (WCMS) cloud-based or on-premise?

How to calculate ROI for CMS?

What is WCMS, and why should you use one?

Keep updated on thoughts, facts and knowledge!