The B2B Enablement Hub

At Zooma, we've been encouraged for years to embrace generative AI and explore its vast potential. This post offers a glimpse into my latest month of AI exploration, where I've discovered just how much some of these tools can transform my work and how I approach creativity and innovation.

In 2023, generative AI (GenAI) went mainstream. Companies of all sizes experimented with tools like ChatGPT, Midjourney, and GitHub Copilot. Workshops were held, hackathons flourished, and proofs-of-concept multiplied. But from 2024 and beyond, one thing is clear: the age of playtime is over.

In my last article, a cat sketch became a complete creative journey. It was fun, but some customers and Zoomers asked me the other day, 'What’s the point?' This follow-up article digs deeper into what that experiment showed: how second-level thinking with AI can turn quick ideas into real business value.

What can you create with a whiteboard doodle when feeding it into ChatGPT's image generator? In this article, I go through the process of creating a comic character and more photorealistic images based on a drawn whiteboard sketch. The main takeaway is that the distance between raw ideas and polished output is shorter than ever—if we just learn how to use the tools thoughtfully.

This article describes my creative process for my first image-to-video project—yes, the first, but not the last. Using a combination of ChatGPT, Midjourney, and RunwayML, this project was enjoyable and generated many new ideas for future productions.

As a project manager and content creator, I’ve spent the past year using AI-generated images to streamline my creative workflow. In this article, I’ll share some of the best use cases where AI-generated images have significantly improved my collaboration with art directors, strategists and clients.

It's been less than a year since HubSpot released its first AI assistant. Since then, several new AI features and tools have been rolled out, and even more are coming as the new Content Hub develops further. In this article I'll focus on the current status of how it performs in non-English languages.

It's now been about two months since Microsoft launched the new version of the Bing search engine that integrates technology from OpenAI. Initially, Microsoft got a lot of publicity around this, partly because people realised through the use of ChatGPT the benefits it can provide when paired with a search engine, but also because Microsoft was in this case ahead of Google in demonstrating a new technology that can change the rules of the game when it comes to searching and consuming information online.

Artificial intelligence has made significant strides in recent years, particularly in generative AI. Generative AI is making algorithms that can create new and original content, like images, music, and text. Because of this, the technology has many possible uses, from making art to improving health care.