The Onlinification Hub

The way we communicate with each other has changed. Find out in this article why chatbots are important and how they work.

This article will guide you through the benefits of increasing conversion, barriers preventing conversion and how charities can increase conversion.

To fulfil your charity’s vision and your donor’s wishes, you need to put in place a strategy, structure, systems and processes to develop the life-time value of your donor’s support.

Learn how to generate sales leads through online and what you need to prioritise.

A step-by-step checklist for running successful inbound campaigns to achieve tangible results from your digital marketing efforts.

Thoughts about digital transformation and innovation in light of Professor Philip Kotler and Christian von Koenigsegg recent symposium ‘Welcome to the future’.

More and more frequently we are asked about A/B-testing. People wonder what it is and why, when and how shall it shall be used.

Some reflections on how change within companies can be supported by the concept of internal heroes, role models, or promoters.

5 steps for making tech projects simple and deliver the values promised.

What constitues a great CTA? (short for Call-To-Action) We go through some of the principles and look at examples based on real-world data.

Things to remember when you want your marketing activities to contribute to your bottom-line.

Learn to increase your click through rates from the SERP and social shares.

What's the best time of the day to send an email? Some advice to improve email marketing management.

It's time to save the date for Inbound Marketing Day 2015. Zooma will host the second annual Inbound Marketing Day in Gothenburg on November 12th.

Imagine that you enter the start page on a .com or .xx. How often is it obvious what they want you to do?