The B2B Enablement Hub

In B2B marketing, the traditional divide between brand awareness and conversions is becoming increasingly obsolete. Modern decision-makers are overwhelmed with information, making brands need to be visible and drive meaningful engagement.

The way we communicate with each other has changed. Customers want their problem solved quickly. 71% of people are willing to use Messenger apps to get customer assistance. Find out in this article why chatbots are important and how they work.

This article is the first of two on the topic ‘Why charities need to increase conversion’. The posts will guide you on why charities need to increase digital conversions, problems encountered by charities with conversion and the benefits of increasing conversion. 

In a world where everyone says that they want to generate sales leads through online, what do you need to prioritise?

On the 21st of November, Professor Philip Kotler and Christian von Koenigsegg visited Stockholm to give a symposium on the topic ‘Welcome to the future’. Despite coming from entirely different backgrounds, the two gentlemen still ended up with the same conclusion - Innovation is the future. But how does this impact marketing, and relate to buzzwords like digital transformation and Industry 4.0?

More and more frequently we are asked about A/B testing and how and when to use it? Hence I decided to write a post on the topic, starting with the obvious question for those who are not yet familiar: what is A/B testing really, and why should I use it?

Since we’re often asked what constitutes a great CTA (short for Call-To-Action) we thought we’d give you our take on the subject. We’ll go through some of the principles one needs to think of when creating a CTA, and then look at examples based on real-world data. Curious to know what the conclusion is? Then this article is for you.

This is the third post in a series of articles that will guide you on how to create texts that will be found, read and shared. So, let’s increase your click through rate in the search engine result pages and from your social share previews.

How many of the emails you receive do you open? And how many of your emails do you act on? What can you do to improve the chances of reaching through with the emails you send?