Thoughts, facts, and knowledge
Customer journey
If you're ever been confused about the difference between a touchpoint and a journey (and how the two interact), Anders explains it all in this article.
Your customer journey is the route someone takes on the road to becoming one of your company’s customers, and their common pain points need to be solved.
It's important to understand your customer journey if you want to improve your customer experience - in this article, we explain what it is.
Anders Björklund
Doug Bolton
