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    • Zooma is closed on Ascension Day – back on Monday 18 May

    Zooma is closed on Ascension Day – back on Monday 18 May

    Zooma is closed on Ascension Day – back on Monday 18 May
    May 13, 2026 | 3 min
    Zooma is closed on Ascension Day – back on Monday 18 May
    2:17

    Due to Ascension Day, Zooma will be closed on Thursday, May 14, and Friday, May 15, 2026. We will reopen on Monday, 18 May 2026.

    If you have an urgent matter during our absence, please use our support form, and we will get back to you as soon as possible.
     
    Before the long weekend: what we have been learning so far this year
    A summary of conversations from Enable What's Next, our LinkedIn newsletter
     
    2026 has moved fast. And looking back at what our colleagues have been writing, discussing, and experimenting with this year, one thing stands out.

    AI isn't the story anymore. What you do with it is your choice.
     
    Stellan and Kang opened the year by writing about the shift from tools to agents. Systems that don’t just assist but act. Less time translating ideas into instructions. More time making decisions that matter.
     
    We renamed both our LinkedIn newsletter and our knowledge hub. Not cosmetically. Because the conversation with our clients had changed. Being online is no longer the challenge. It’s the baseline. What organisations are wrestling with now is performance, alignment, and how to actually redesign work rather than just adding new tools to old habits.
     
    Our colleagues looked at the same landscape from different angles. An mRNA cancer vaccine designed by AI. HubSpot is evolving into a prospecting agent. The physical world is becoming machine-readable. Different topics lead to the same conclusion: AI is no longer predicting the future. It’s doing things.
     
    And then Anders said it plainly: the greatest obstacle to transformation isn’t the technology. It’s the willingness to use it. Tobias added something that’s difficult to ignore: 37% of searches now start with an AI tool. If AI can’t quote you, you are not included.
     
    The tools are getting cheaper, faster, and more embedded. The companies falling behind aren’t the ones without access. They’re the ones with access who are still waiting.
     
    The long weekend is a good time to sit down and reflect on that. Not as homework. Just as a thought worth letting breathe somewhere away from the screen.
    See you Monday. 

    The Zooma Team
     
    #news
    Niyat Ghebremichael
    Niyat Ghebremichael is Zooma’s content manager and has been part of the team since 2019. Among many other things, she's responsible for our own content, communication and marketing, working on everything from content strategy to optimizing our presence across channels. Niyat's work spans content, project management, design coordination, planning and strategy, and social media. In practice, that means prioritizing our never-ending list of ideas and making sure our internal and external communication stays clear and consistent over time. Originally from Germany, Niyat has worked in marketing since 2013, bringing both international perspective and long experience in structured, strategic communication.
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