The B2B Enablement Hub

In Part 1, I discussed the benefits of adding a layer of personalisation to your newsletter. We also covered some examples of how to pick the right segmentation property for you. In this part, I will show you how to set this up, using Zooma as an example.

Our knowledge hub produces a steady flow of articles across different topics, but not every post is relevant to every reader, which is a problem many companies face. At Zooma, we like to practice what we preach — so we set out to make a small but powerful tweak that could be done in just a few hours.