00:00:03:21 - 00:00:06:22
Hi, and welcome to Zooma’s SEO outlook today
00:00:06:24 - 00:00:09:22
where we go through some updates from the search engines, where
00:00:09:22 - 00:00:12:22
we look at some news and trends from the search industry.
00:00:12:25 - 00:00:16:24
And I will also give you a great and useful tip.
00:00:16:24 - 00:00:20:08
At the end of March, the latest core update from Google was fully rolled out.
00:00:20:21 - 00:00:24:09
That roll out took 13 days, and during the rollout
00:00:24:09 - 00:00:28:08
we could see spikes in movements in the search results pages.
00:00:28:26 - 00:00:31:16
during different days.
00:00:31:16 - 00:00:33:28
And in connection to this update, we could see that
00:00:33:28 - 00:00:37:06
the number of queries where the new Google AI overview
00:00:37:06 - 00:00:40:09
search results were displayed increased a lot.
00:00:41:01 - 00:00:43:01
Another thing seen during this update
00:00:43:01 - 00:00:46:01
is that a lot of forum websites had lost a lot of traffic.
00:00:46:20 - 00:00:49:17
These websites, had received a boost
00:00:49:17 - 00:00:52:18
in traffic from Google during the last 18 months.
00:00:52:18 - 00:00:54:18
But that seems to end now,
00:00:54:18 - 00:00:58:18
however, and Reddit still generates a lot of organic traffic.
00:00:58:18 - 00:01:01:06
While other forum websites seems to have lost
00:01:01:06 - 00:01:04:10
a lot of traffic. And websites that rely on a large amount
00:01:04:10 - 00:01:08:09
of automatic generated content also seems to have lost traffic.
00:01:08:26 - 00:01:11:20
And this is websites that have created this
00:01:11:20 - 00:01:14:20
content with the sole purpose of ranking on Google.
00:01:14:25 - 00:01:18:16
The updates had a broad impact on many sectors and not,
00:01:18:25 - 00:01:21:25
any specific industries as as during previous updates
00:01:21:25 - 00:01:26:29
where Google focused on maybe finance websites or, health websites and so on.
00:01:27:17 - 00:01:29:00
And now over to the next section,
00:01:29:00 - 00:01:32:00
which is about news and updates within search and AI.
00:01:32:22 - 00:01:35:07
And a big news is that Google now is rolling out
00:01:35:07 - 00:01:38:27
AI overviews to nine European countries so far.
00:01:38:27 - 00:01:41:27
I obviously I've only been available in UK,
00:01:42:05 - 00:01:46:13
but now it's available in, for example, Germany, Italy and Spain as well.
00:01:46:25 - 00:01:48:26
So this will be very interesting to follow.
00:01:48:26 - 00:01:51:09
How what the impact will be in the search result pages.
00:01:52:01 - 00:01:55:09
And now it's time to say goodbye to the local Google
00:01:55:09 - 00:01:59:02
domains as gogle.se, google.de and so on.
00:01:59:12 - 00:02:04:10
As Google is consolidating and the local search under the .com domain.
00:02:04:10 - 00:02:07:26
They say that this change will happen in the coming months.
00:02:08:08 - 00:02:11:18
And they also say that local search will not work any different,
00:02:12:05 - 00:02:15:03
because of this update, the only thing that happens is
00:02:15:03 - 00:02:18:11
that, you will use the .com domain of Google instead.
00:02:19:01 - 00:02:19:20
ChatGPT
00:02:19:20 - 00:02:22:20
can now remember all your previous conversations.
00:02:22:23 - 00:02:25:24
This feature was released in April, and it gives ChatGPT
00:02:26:25 - 00:02:30:02
the possibility to deliver more personalised results.
00:02:30:29 - 00:02:34:08
And the feature can be turned on and off in the settings.
00:02:34:14 - 00:02:37:14
And you can also delete specific memories if you want to.
00:02:39:03 - 00:02:42:23
The memory feature is available for Plus and Pro users.
00:02:44:25 - 00:02:47:05
And some more interesting news.
00:02:47:05 - 00:02:50:29
ChatGPT can now guide you in a better way when researching and buying products.
00:02:51:15 - 00:02:55:02
So when you are entering a product query in ChatGPT
00:02:55:12 - 00:02:59:27
you can now display relevant product options in a visually rich carousel,
00:03:00:17 - 00:03:03:03
provide additional product details, and link
00:03:03:03 - 00:03:06:03
users to websites where they can buy the product.
00:03:06:24 - 00:03:08:29
And they say that products are selected
00:03:08:29 - 00:03:12:15
by ChatGPT independently and that they are not ads.
00:03:13:03 - 00:03:13:23
So far.
00:03:15:17 - 00:03:17:00
And now some news from Google.
00:03:17:00 - 00:03:22:10
They are rolling out, Google Discover to desktop, and this has previously been
00:03:22:10 - 00:03:27:20
a mobile only functionality, but now it's becoming available on desktop as well.
00:03:28:00 - 00:03:30:29
The functionality delivers tailored results directly
00:03:30:29 - 00:03:34:09
on your Google Home page without having to search.
00:03:34:09 - 00:03:37:09
So you get a feed of videos, news and so on,
00:03:37:11 - 00:03:41:07
and that are and personalised according to your interests.
00:03:42:15 - 00:03:45:11
And for some publishers the discover feed
00:03:45:11 - 00:03:48:11
is actually generated more traffic than organic search.
00:03:49:29 - 00:03:51:21
And some more news from Google.
00:03:51:21 - 00:03:54:23
They are releasing something called Agents2Agent,
00:03:54:23 - 00:03:58:28
which is a protocol, that helps a different AI agent,
00:03:59:10 - 00:04:02:29
independent on who built them to communicate in a structured way.
00:04:03:23 - 00:04:08:10
The A2A protocol allows agents to discover each other's capabilities,
00:04:08:21 - 00:04:13:17
securely exchange information, and coordinate complex tasks and workflow.
00:04:14:01 - 00:04:17:20
The protocol is built on existing web standards, and aims to reduce
00:04:17:20 - 00:04:22:10
the complexity of integrating agents from various vendors and platforms,
00:04:23:02 - 00:04:25:13
and now over to the tip of the month.
00:04:25:13 - 00:04:28:26
And this tip is connected to keyword and topic research.
00:04:29:19 - 00:04:33:26
Recently I started to use the deep research functionality of the AI services
00:04:34:08 - 00:04:37:08
to get a good overview of the topic that I'm researching.
00:04:37:20 - 00:04:41:02
So I enter the topic, and I get a good,
00:04:42:02 - 00:04:43:21
starting overview
00:04:43:21 - 00:04:47:08
of, the topic where I can see what,
00:04:47:23 - 00:04:51:26
headlines people may use, what questions they do have, and so on.
00:04:52:03 - 00:04:56:18
And based on this, I can I will get a good base for my keyword research.
00:04:57:05 - 00:04:58:03
You are welcome to download
00:04:58:03 - 00:05:02:02
five B2B prompts that are recently used with a deep research functionality.
00:05:02:15 - 00:05:04:07
Find the link somewhere here.
00:05:04:07 - 00:05:05:18
Thank you for listening.
00:05:05:18 - 00:05:08:09
Feel free to reach out if you have any questions.
00:05:08:09 - 00:05:08:23
Thank you.
Hi, and welcome to Zooma’s SEO outlook today
00:00:06:24 - 00:00:09:22
where we go through some updates from the search engines, where
00:00:09:22 - 00:00:12:22
we look at some news and trends from the search industry.
00:00:12:25 - 00:00:16:24
And I will also give you a great and useful tip.
00:00:16:24 - 00:00:20:08
At the end of March, the latest core update from Google was fully rolled out.
00:00:20:21 - 00:00:24:09
That roll out took 13 days, and during the rollout
00:00:24:09 - 00:00:28:08
we could see spikes in movements in the search results pages.
00:00:28:26 - 00:00:31:16
during different days.
00:00:31:16 - 00:00:33:28
And in connection to this update, we could see that
00:00:33:28 - 00:00:37:06
the number of queries where the new Google AI overview
00:00:37:06 - 00:00:40:09
search results were displayed increased a lot.
00:00:41:01 - 00:00:43:01
Another thing seen during this update
00:00:43:01 - 00:00:46:01
is that a lot of forum websites had lost a lot of traffic.
00:00:46:20 - 00:00:49:17
These websites, had received a boost
00:00:49:17 - 00:00:52:18
in traffic from Google during the last 18 months.
00:00:52:18 - 00:00:54:18
But that seems to end now,
00:00:54:18 - 00:00:58:18
however, and Reddit still generates a lot of organic traffic.
00:00:58:18 - 00:01:01:06
While other forum websites seems to have lost
00:01:01:06 - 00:01:04:10
a lot of traffic. And websites that rely on a large amount
00:01:04:10 - 00:01:08:09
of automatic generated content also seems to have lost traffic.
00:01:08:26 - 00:01:11:20
And this is websites that have created this
00:01:11:20 - 00:01:14:20
content with the sole purpose of ranking on Google.
00:01:14:25 - 00:01:18:16
The updates had a broad impact on many sectors and not,
00:01:18:25 - 00:01:21:25
any specific industries as as during previous updates
00:01:21:25 - 00:01:26:29
where Google focused on maybe finance websites or, health websites and so on.
00:01:27:17 - 00:01:29:00
And now over to the next section,
00:01:29:00 - 00:01:32:00
which is about news and updates within search and AI.
00:01:32:22 - 00:01:35:07
And a big news is that Google now is rolling out
00:01:35:07 - 00:01:38:27
AI overviews to nine European countries so far.
00:01:38:27 - 00:01:41:27
I obviously I've only been available in UK,
00:01:42:05 - 00:01:46:13
but now it's available in, for example, Germany, Italy and Spain as well.
00:01:46:25 - 00:01:48:26
So this will be very interesting to follow.
00:01:48:26 - 00:01:51:09
How what the impact will be in the search result pages.
00:01:52:01 - 00:01:55:09
And now it's time to say goodbye to the local Google
00:01:55:09 - 00:01:59:02
domains as gogle.se, google.de and so on.
00:01:59:12 - 00:02:04:10
As Google is consolidating and the local search under the .com domain.
00:02:04:10 - 00:02:07:26
They say that this change will happen in the coming months.
00:02:08:08 - 00:02:11:18
And they also say that local search will not work any different,
00:02:12:05 - 00:02:15:03
because of this update, the only thing that happens is
00:02:15:03 - 00:02:18:11
that, you will use the .com domain of Google instead.
00:02:19:01 - 00:02:19:20
ChatGPT
00:02:19:20 - 00:02:22:20
can now remember all your previous conversations.
00:02:22:23 - 00:02:25:24
This feature was released in April, and it gives ChatGPT
00:02:26:25 - 00:02:30:02
the possibility to deliver more personalised results.
00:02:30:29 - 00:02:34:08
And the feature can be turned on and off in the settings.
00:02:34:14 - 00:02:37:14
And you can also delete specific memories if you want to.
00:02:39:03 - 00:02:42:23
The memory feature is available for Plus and Pro users.
00:02:44:25 - 00:02:47:05
And some more interesting news.
00:02:47:05 - 00:02:50:29
ChatGPT can now guide you in a better way when researching and buying products.
00:02:51:15 - 00:02:55:02
So when you are entering a product query in ChatGPT
00:02:55:12 - 00:02:59:27
you can now display relevant product options in a visually rich carousel,
00:03:00:17 - 00:03:03:03
provide additional product details, and link
00:03:03:03 - 00:03:06:03
users to websites where they can buy the product.
00:03:06:24 - 00:03:08:29
And they say that products are selected
00:03:08:29 - 00:03:12:15
by ChatGPT independently and that they are not ads.
00:03:13:03 - 00:03:13:23
So far.
00:03:15:17 - 00:03:17:00
And now some news from Google.
00:03:17:00 - 00:03:22:10
They are rolling out, Google Discover to desktop, and this has previously been
00:03:22:10 - 00:03:27:20
a mobile only functionality, but now it's becoming available on desktop as well.
00:03:28:00 - 00:03:30:29
The functionality delivers tailored results directly
00:03:30:29 - 00:03:34:09
on your Google Home page without having to search.
00:03:34:09 - 00:03:37:09
So you get a feed of videos, news and so on,
00:03:37:11 - 00:03:41:07
and that are and personalised according to your interests.
00:03:42:15 - 00:03:45:11
And for some publishers the discover feed
00:03:45:11 - 00:03:48:11
is actually generated more traffic than organic search.
00:03:49:29 - 00:03:51:21
And some more news from Google.
00:03:51:21 - 00:03:54:23
They are releasing something called Agents2Agent,
00:03:54:23 - 00:03:58:28
which is a protocol, that helps a different AI agent,
00:03:59:10 - 00:04:02:29
independent on who built them to communicate in a structured way.
00:04:03:23 - 00:04:08:10
The A2A protocol allows agents to discover each other's capabilities,
00:04:08:21 - 00:04:13:17
securely exchange information, and coordinate complex tasks and workflow.
00:04:14:01 - 00:04:17:20
The protocol is built on existing web standards, and aims to reduce
00:04:17:20 - 00:04:22:10
the complexity of integrating agents from various vendors and platforms,
00:04:23:02 - 00:04:25:13
and now over to the tip of the month.
00:04:25:13 - 00:04:28:26
And this tip is connected to keyword and topic research.
00:04:29:19 - 00:04:33:26
Recently I started to use the deep research functionality of the AI services
00:04:34:08 - 00:04:37:08
to get a good overview of the topic that I'm researching.
00:04:37:20 - 00:04:41:02
So I enter the topic, and I get a good,
00:04:42:02 - 00:04:43:21
starting overview
00:04:43:21 - 00:04:47:08
of, the topic where I can see what,
00:04:47:23 - 00:04:51:26
headlines people may use, what questions they do have, and so on.
00:04:52:03 - 00:04:56:18
And based on this, I can I will get a good base for my keyword research.
00:04:57:05 - 00:04:58:03
You are welcome to download
00:04:58:03 - 00:05:02:02
five B2B prompts that are recently used with a deep research functionality.
00:05:02:15 - 00:05:04:07
Find the link somewhere here.
00:05:04:07 - 00:05:05:18
Thank you for listening.
00:05:05:18 - 00:05:08:09
Feel free to reach out if you have any questions.
00:05:08:09 - 00:05:08:23
Thank you.
