Summer reading 2019

Inbound marketing is still relevant for industrial and manufacturing companies because your buyers research quietly and extensively before they contact sales. Larger buying groups and sales cycles of 6–18 months make inbound more valuable, not less: without it, you are invisible for most of the evaluation. What has changed is how inbound must be done.

Only a few years ago, "inbound marketing" wasn't even a phrase—let alone an industry. Inbound marketing is one of the most effective ways to market your business and create a solid customer base. But what exactly is it? What does inbound marketing mean? And how does it differ from outbound marketing? This blog post will take you through all the basics: from what makes inbound different to best practices for using it effectively.

Some of you might be surprised when reading the title of this blog: |the advantages of inbound? We've been doing this for over ten years now; it's super effective. Everyone knows that, right? Why write a blog about it? That was my initial thought, too – but if everyone around you has been working with inbound for years, you – in your bubble – might think that everyone knows and thinks the same. And that is not the case. So, I want to go back to basics in this article.