There are a few books you should know from cover to cover to claim that you know the basics of online... Inbound Marketing by Brian Halligan and Dharmesh Shaw is one of these books. If you haven't read it, could you read it? It guides you in the basics of how you shall act to start pulling your customers in. We are increasingly turning to Google, Baidu, communities, and blogs to find answers and verify.
The book guides you to be found via search, blogs, and off-site communities. It describes how you can improve your Google rankings, get more traffic, build and promote a blog for your business, grow and nurture off-site communities (e.g., Facebook, LinkedIn, Twitter), measure what matters, and do more of what works online.
Buy the book Inbound Marketing!
Wikipedia says this about Inbound Marketing.
