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    Creating a cohesive online business for Mölndal Energi

    Amidst rising energy costs and a growing emphasis on sustainability, consumers are seeking a green energy company that's easy to work with. For Mölndal Energi, a strong online presence is crucial for establishing itself as a preferred supplier.

    1.08 BSEK

    Annual turnover (2024)

    137

    Number of employees (2024)

    1947

    Company founded

    2018

    Started working with Zooma

    About Mölndal Energi

    Headquartered in Mölndal, a city just south of Gothenburg on Sweden's west coast, Mölndal Energi supplies renewable electricity, district heating and energy services to over 70,000 households and businesses.

    Visit molndalenergi.se

    Our partnership with Mölndal Energi — so far

      

    Challenge

    Mölndal Energi's online presence lacked a clear brand identity and a strategic approach. Sales, marketing and service were disconnected, and user experience was disjointed.

    Solution

    We've been involved in almost every part of the business—from implementing a new site to migrating the entire sales and service operation to HubSpot.

    Result

    More customers than ever are being converted directly through the website, and HubSpot has streamlined collaboration among marketing, sales, and service.

    With excellent knowledge and high ambition regarding online, communication, brand building and digitalisation, Zooma has helped us as a company to take a gigantic leap forward. Although we are only at the beginning of our onlinification journey, our footprint is growing and the response we receive to the work done so far, both internally and externally, is overwhelming. I am very grateful to have been given the opportunity to take on the online and digitisation challenges together with Zooma (May 2020).

    Mattias Sjöstrand, Head of Communications, Mölndal Energi

    Some key projects

    Together, we've achieved a lot since 2018, but here are a few of our favourite projects.

     

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    Design, branding and UX

    Historically, Mölndal Energi struggled with brand consistency and a patchy online experience. Today, the brand is friendly, green and professional, and website visitors can thanks to the integration with BankID.

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    zooma-ME-dashboard

    Migrating sales and service to HubSpot

    At Mölndal Energi, everything from a customer's first conversion to their latest support request is logged, delegated and handled within HubSpot, creating an enviable level of control and visibility.

    Customers appreciate it too — in 2023, they gave an average satisfaction score of 9.6/10.

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    Inbound content creation

    Mölndal Energi's audience is hungry for knowledge on energy management, especially when prices are spiralling. The knowledge bank provides answers from internal experts on everything from changing fuses to charging the car, establishing the company as a knowledgeable partner.

    Curious about your own transformation?

    If your own onlinification journey is taking longer than expected, book a meeting with Zooma's CEO Anders Björklund to find out how we can help you speed things up.

    What we've provided

    We can't list everything we've ever done with Mölndal Energi on a single page, but here are some of the key concepts, solutions and services we've provided.

    Ensuring brand consistency and creating a smooth user experience for site visitors.

    Our branding services

    Providing answers to key questions through knowledge articles, content offers, videos, SoMe content, and more.

    Our content creation services

    Training and coaching to get the sales, service and marketing teams working entirely in HubSpot.

    Our education and training services

    CMS, email and social tools for external communication.

    More about Marketing Hub

    For a smart, modern CRM that gives reps and management the data they need.

    More about Sales Hub

    Customer service tools for a seamless customer experience.

    More about Service Hub

    A shiny new website that creates a great first impression.

    Explore this solution

    A path forward for the company and the brand.

    Our strategy services