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    How Novar used Meta Ads to enter the Swedish market

    When Novar Energy, an experienced developer of green energy systems, entered the Swedish market in 2024, Meta Ads played a vital role. Today, the campaign accounts for 72% of all incoming leads in Sweden.

    Groningen, Netherlands

    Head office

    +50m

    Annual turnover (2024)

    180

    Number of employees (2024)

    2024

    Started working with Zooma

    About Novar

    Novar Energy, based in the Netherlands, has a drive to make the world more sustainable through green energy. By 2030, their goal is to generate 4 GW of renewable energy with green energy systems, including solar parks, storage, distribution, and management.

    Novar.energy
    Arrendera ut din mark-1

    The challenge

    At the beginning of 2024, Novar started an international expansion, with Sweden as the first market outside the Netherlands. To succeed, they decided to build awareness and generate leads to validate their market potential.

    The objective was clear: launch a campaign in Sweden, with defined targets of 100 leads within six months in 2024 and 200 leads in 2025.

    The solution

    A key success factor for this project was Novars' highly engaged team; their input, collaboration, and curiosity throughout the process shaped the campaign’s direction and impact.

    To reach and convert Swedish landowners effectively, together we focused on answering three questions:

    Who do we want to reach?

    The dedicated sales team from Novar had insights on the real questions and concerns landowners had, such as, 'How much can I earn?' and 'What happens to the land after the project?'

    Where do we reach them?

    Together, we selected Meta Ads as the communication channel because of its reach, cost efficiency, and smart optimisation. For execution, we concentrated on broad targeting and developed creatives that resonated with the audience.

    How do we convert them?

    In close collaboration, we iterated on the campaign concept, copy, and visuals based on insights from Novar's sales team. We created a clean, high-converting landing page.

    result-1

    The result

    The campaign overperformed against all objectives, exceeding lead generation targets for both 2024 and 2025.

    Meta’s algorithm proved highly cost-efficient when paired with clear, audience-focused visuals and direct ad copy. The campaign now generates approximately 72% of all incoming leads in the Swedish market and is a very valuable engine for growth.

    Similar campaigns have now been launched in France and Germany, inspired by the successful outcome from the Swedish market.

    Customer-case-novar-3-1

    What we implemented

    A project of this scale relies on multiple services and solutions working together to achieve results. Here are key areas that delivered value for Novar.

    The task involves developing an overall campaign concept and selecting which advertising channels to focus on. 

    The team creates visuals and content for the campaign that are tailored to the target audience's pain points. 

    The team has configured HubSpot Sales to manage incoming leads.

    Onboard the marketing team with HubSpot's Sales and contact management tools.

    Are you in need of an awareness and conversion campaign?

    If Novars' journey looks like something your company wants to achieve, book a meeting with our CEO Anders Björklund to discuss your project in more detail and how we could help you make the same transformation.