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Offering

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Keynotes

Get inspiration from an expert at internal or external events. Our keynotes and inspiration sessions are based on what comparable companies do and how they do that.

All these sessions can be delivered at a specific digital event or as a video presentation, and you're welcome to record them for non-public distribution and future internal use. They are also updated on a quarterly basis to remain current and up-to-date with the constantly evolving inbound ecosystem.

About people and companies

Keynote speaker: Anders Björklund

The current and future state of online and digital for people and companies.

It covers people's expectations and habits and what this means for companies. It also includes practical examples.

SEK 75 000

Online and digital outlook

Keynote speaker: Martin Ray (Olausson)

What’s buzzing and what you should prioritise. Including the Zooma Hype-cycle.

The Zooma Online and digital outlook is updated on a quarterly basis to remain current and relevant for your business.

SEK 50 000

About inbound

Keynote speaker: Stellan Björnesjö

The inbound methodology. What it is, why it matters, and how you implement it in your organisation.

SEK 50 000

Digital transformation

Keynote speaker: Anders Björklund

This is how and what you need to prioritise to reach your desired future state with digital readiness, digitisation, digitalisation and digital transformation – with the necessary speed.

SEK 100 000

Analytics

Common needs among our customers, with a broad variety of deliverables.

Analysis and recommendations

A report containing analysis and recommendations, including, e.g. the full online presence and its performance, mapped to the strategy.

Scope upon agreement.
Final report and online presentation.

Market analysis and recommendations

A report analysing the key digital ecosystem development in your industry, delivering insights and recommendations for strategic decision making.

Scope upon agreement.
Final report and online presentation.

Competitor analysis and recommendations

A report analysing the online presence and digital maturity of your main competitors, delivering benchmarks and recommendations for tactical improvements of your own online presence.

Competitor analysis
Final report and online presentation.

Strategy, personas, and roadmap

These shall be a natural part of your daily work and therefore frequently updated.

Strategy

It can be a business strategy, a digital strategy, or an online strategy. The mutual approach and principles are the same.

A two-pager to be used as the guide and foundation for you to lean on to when planning, executing and measuring all your activities. The desired main objectives and KPIs are specified in the breakdown.

Scope upon agreement.
Preparatory documentation.
One-day workshop.
Feedback and review.

You will finalise the strategy and the breakdown with one review round from Zooma.

Personas

When we say personas, we mean the definition of traits, prerequisites, and behaviour of who you want to address in all your activities.

The personas must cover all needs through their buyer's journey, and be fully aligned with your strategy.

Scope upon agreement.
Preparatory documentation.
One-day workshop.
Feedback and review.

You will finalise the personas with one review round from Zooma.

Roadmap

It is a very good help to create a plan for the coming two to three years. And it shall be divided into swimlanes driven by the desired objectives and KPIs.

It is also very helpful to use when the budget process gets started.

Scope upon agreement.
Preparatory documentation.
One-day workshop.
Feedback and review.

You will finalise the roadmap with one review round from Zooma.

Branding

A must to have in place.

Brand strategy

Used as the guide and foundation for you to lean on to when planning, executing, and creating your communication and marketing.

Decides the direction and answers the crucial questions.

Scope upon agreement.
Preparatory documentation.
One-day workshop.
Feedback and review.

You finalise the brand strategy and the breakdown with one review round from Zooma.

Brand policy and guide

Ensures consistent brand appearance, coherent user experience, and the perception of your company.

Provides what and how you shall do.

Scope upon agreement.
Preparatory documentation.
One-day workshop.
Feedback and review.

You finalise the policy and the guide with one review round from Zooma.

Image and tonality guide

Generally, there are five types of content: brand content, commercial content, knowledge content, editorial content, and educational content.

This guide provides you with a description of the content type, the tonality, the core words, and image styles.

Scope upon agreement.
Image and tonality guide.
Feedback and review.

You will finalise the guide with one review round from Zooma.

Brand refresh

We can touch-up your core brand specifics to ensure they accurately reflect your brand and your audience, and optimize your brand’s online and digital presence.

We can renew the entire brand or just particular assets, like the logo, typography, palette, iconography, visual language, tone of voice or templates. Assignments usually include deliverables like new guidelines, specific assets and reworked templates.

Design, UX, and development

Three very common deliverables.

Inbound implementation

Providing relevant and engaging content to your target audience means you need to make sure they can easily find you.

The inbound implementation is based on your online strategy and the defined personas. It covers the tools necessary to generate, measure, and nurture leads.

It starts with specifications and goals, followed by visualisation, design, development, configuration, and finally – the implementation.

Scope upon agreement.

New .com/.xx

The creation and implementation of your online presence, tailored to meet your customers' needs and expectations in everything from functionality to visual appearance.

We start by defining user scenarios and architecture, planning the content process, and making the necessary specifications.

Then we define the framework for design, UX, development, implementation, and configuration of the new .com/.xx.

Scope upon agreement.

Marketing automation

When your company creates inbound content and generate leads from organic traffic and social media, it's time to focus on nurturing leads into paying customers with marketing automation.

We specify and implement a marketing automation solution along with the necessary content and messaging.

Scope upon agreement.

When you're in a hurry

A quick and focused effort by our expert teams makes a big difference to your online presence.

Second opinion on anything

When you want a sanity check, irrespective of subject.

Two different experts from Zooma, with relevant competencies, will examine your issue and create a feedback document.

Half day, SEK 19 000

Full day, SEK 29 000

Two days, SEK 49 000

Modernise my .com

When it's urgent to refresh or update your .com, we send in our team to work their magic with your existing .com and content. One week from start to finish.

Zooma work for two days and suggest changes in code.
Review and adjustments.
Final approval and implementation in html/css.

SEK 150 000

Content

Content types that most companies want support with.

Content planning

A document based on your personas and aligned with your offering.

Scope upon agreement.
Two-days workshop.
Preparatory documentation.
Content plan.

You finalise the content plan with one review round from Zooma.

Content creation

Creation of content based on your content plan and the image and tonality guide.

Scope and deliverables upon agreement.

Zooma works with Zoomers, external content creators, and your appointed colleagues.

Photo shoot

Photo shoot based on your brand strategy, policy and guidelines.

Scope and deliverables upon agreement.

Zooma works with Zoomers and external photographers, and wants to stimulate you and your colleagues to take photos.

Image production

By using a combination of CGI, photography, image retouch and image enhancement, inspirational photo assets with a unique or specific look and feel can be created.

Scope and deliverables upon agreement.

Videos and visualisations

Videos, visualisations and animations serve several purposes. Make short video clips for your website, on social media sharing, or in paid ads.

Scope and deliverables upon agreement.

Keynote presentations

Slide decks are great and inexpensive options for digital demos, digital meetings and various other use cases.

Keynotes that are purposefully structured and designed, with well-composed text, image, graphics and tables arouse interest and commitment from your audience.

Scope and deliverables upon agreement.

Start your podcast

Start branching out into audio content with our podcast package. It contains everything you need to get started with your company podcast:

A shopping list of required sound equipment and editing software.
A training session on podcast planning, production, editing and distribution.
Planning, recording and editing of your first 10 episodes (with a Zooma host if required), along with teaser videos for social media.
10 hours of support once the podcast is up and running.

Podcasts by Zooma

With this package, we’ll handle all aspects of your podcast production and help you produce high-quality audio content consistently - all you need to provide is the guests. The package includes:

Planning, recording, editing and distribution of your company podcast (with a Zooma host if needed).
One episode a week on an ongoing basis (available as video and audio), along with a teaser video for social media.

Social media guides and implementation

Whether your company is active or just present, make sure to have these in place.

LinkedIn guides

You can buy two types of LinkedIn guides – one for your employees and one for the company's LinkedIn presence and activity.

Covers why, what, and how in a very educational and visual way.
Includes other relevant tools and add-ons to LinkedIn.
Delivered in your templates in German, Swedish, UK English, or US English.

SEK 25 000

Social media guides

We provide two types of social media guides – for your employees or for the company's social media presence.

Covers why, what, and how in a very educational and visual way.
Includes Facebook, Twitter, Instagram, and Google.
Delivered in your templates in German, Swedish, UK English, or US English.

SEK 25 000

Social media support

The scope of social media support or implementation varies, and we can help you with all social media platforms.

Scope upon agreement.
Support or implementation.

Education and training

Typical educations and trainings.

HubSpot Hubs

Whether you are advanced or not, want 1-1 training or a group session – we mutually design the training.

Half- or full-day video training in all HubSpot Hubs.
Preparatory and instructional documentation.

Prior to the training, the participants should complete the recommended certifications.

Episerver

Whether you are advanced or not, want 1-1 training or a group session – we mutually design the training.

Half- or full-day video training in the Episerver platform.
Preparatory and instructional documentation.

Prior to the training, the participants should complete the recommended tasks.

Content

Whether you are an advanced content creator or not, want 1-1 training or a group session – we mutually design the training.

Half- or full-day video training.
Preparatory and instructional documentation.

Prior to the training, the participants should complete the recommended tasks.

Virtual events and webinars

Virtual event

Regardless of the size of your virtual event, together, we create a personalised and frictionless attendee experience. We help you with everything from the programme, event platform, invitations, to producing the content.

Identifying the needs for your virtual event
Design and develop the event platform
Recording video sessions
Attendee communication (promotion, invitation, live Q&A, follow-up surveys)
On-site crew
Moderation
Analytics

Webinar

Together, we create a personalised webinar. We help you with everything from the programme, invitations, to the follow-up. We help you with arranging webinars on all common platforms, and offer full-service support.

Identifying the needs for your webinar
Recording video sessions
Attendee communication (promotion, invitation, live Q&A, follow-up surveys)
Moderation
Analytics

Launches and campaigns

Whether you want to promote a new product, solution or sales campaign, an impactful launch is essential. We can help with the planning, implementation and execution of your coming launch, either in a supporting role or a leading the project.

Activity planning

Based on your business and communication strategies, we identify and suggest relevant activation touchpoints and messages.

Scope and deliverables upon agreement

Campaign asset creation

Mapped to the activity plan, assets are created to support campaign communication and stimulate the click-through rate, CTR, from offsite.

Examples of campaign assets are social media messaging posts, visuals and text, optimised per touchpoint and persona, engaging SoMe stories, content offers, videos, images, GIFs and similar.

Scope and deliverables upon agreement

Campaign activation

Activation of campaigns spans from server deployment, hybrid launches, video uploads offsite, and external distribution to educating and sharing internally.

We can support pre-activation, measure and analyse the effectiveness and summarise learnings for future activities.

Scope and deliverables upon agreement

Interactive demos and applications

Create dynamic and engaging presentations that support launches, seminars and events.

Try-me tools

Let prospects and customers explore relevant product features and calculate the benefits of your offerings. These demos allow your visitors to customise input parameters based on their business objectives.

Scope and deliverables upon agreement.

Solution demos

Engage your audience while they review your products and offerings. These demos are interactive, content-rich pieces where core brand concepts and assets reinterpret to become vivid experiences.

Scope and deliverables upon agreement.

GUI demos

With the purpose of showcasing key or future offerings, these GUI demos are often prototypes that replicate selected parts of your solutions. To enable exploration of various features, these demos are usually fed with real-time data.

Scope and deliverables upon agreement.

Specials

A little something for rainy days. All proceeds go directly to the charities Zooma is supporting.

Keeping you dry

An umbrella like no other.

Tested in the rain and gusts of Gothenburg.
Crowned with the Zooma logo.

SEK 599

Keeping you awake

The onlinification and digitalisation book.

The world of online and digital according to Zooma.
In progress, release-date not yet set.

SEK 999

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