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    A new milestone: NPS +93

    A new milestone: NPS +93
    May 7, 2026 | 3 min
    A new milestone: NPS +93
    2:33

    A sincere thank you to everyone who contributed to our latest Net Promoter Score (NPS) survey. Your time, feedback, and openness are invaluable to us. We are proud to share that we have reached an NPS of +93, our strongest result to date.

    What this result tells us

    An NPS at this level is a strong indicator of trust and long-term value creation. From the feedback we received, a clear picture emerges. Our customers experience Zooma as a:

    • Reliable and knowledgeable partner
    • Team that understands B2B complexity and context
    • Provider of high-quality, consistent delivery
    • Collaborator who helps strengthen processes and ways of working

    Many also highlight how we work together:

    • Clear and transparent communication
    • A proactive, solution-oriented approach
    • Structured and smooth collaboration

    These are areas we continuously focus on, and it’s encouraging to see them reflected so strongly in your feedback.

    A quick reminder: what is NPS?

    The Net Promoter Score (NPS) is a widely used metric for measuring customer loyalty. It's based on one simple question:

    "How likely are you to recommend Zooma to a friend or colleague?"

    Responses are grouped into:

    • Promoters (9–10) who are highly satisfied and likely to recommend
    • Passives (7–8) who are satisfied but less likely to promote
    • Detractors (0–6) who are less satisfied

    NPS-1

    The score is calculated by subtracting the percentage of detractors from the percentage of promoters, resulting in a value between -100 and +100. A score above +70 is considered excellent, making +93 an exceptional result.

    Why this matters

    For Zooma and the Zoomers, this result reflects the strength of our collaboration and the shared progress we make with our customers. And for companies not yet working with us, it offers insight into how we experience our partnerships and the standards we aim to deliver.

    Continuing forward

    Beyond the score itself, your feedback is what drives us forward. We are carefully reviewing all input and following up where relevant. To our customers, thank you for your continued trust and collaboration.

    To our broader network, thank you for following our journey. We look forward to building on this momentum and continuing to improve together.

    If your company has not yet shared its NPS results, it may be worth considering. We believe transparency creates value, both internally and externally.

    This article explores a few good reasons to make your NPS score public.

    Stay updated with more insights and perspectives by subscribing to alerts below.

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    Anders Björklund
    Anders Björklund is the founder and CEO of Zooma. Since starting the agency in 2001, he has helped shape Zooma into a partner that advises, produces and drives ambitious B2B companies forward. Over the years, Anders has worked with hundreds of companies, helping them become more digital and more effective online. He focuses on connecting business strategy with practical execution, turning complex offers into clear communication that works. A large part of his day-to-day involves working with our customers' sales teams and leaders to boost their knowledge and effectiveness. He's known for his inquisitive nature and for asking a lot of questions (often the uncomfortable but necessary ones). He's also a sports fanatic — and of course, a dedicated GAIS supporter.
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