Many companies utilise NPS (Net Promoter Score). One question I never get asked by businesses that have implemented NPS is: "Shall we make our NPS score public?" Do you know of any companies that publish their NPS scores?
Shall we make our NPS score public?
To answer that, I plan to cover all the advantages of publishing your NPS score. By publishing, I mean making your NPS score public, such as by posting it on your website or sharing it online. It would be beneficial for you to show your customers and employees the NPS regularly. Later, you can add suppliers and interested parties, e.g., the Board of Directors and investors.
Advantages of publishing your NPS score:
- You practice openness and transparency.
- It helps reinforce your company’s commitment to existing and prospective customers and employees.
- It can give your company a competitive advantage, making it stand out.
- You can discard your NPS score and instead focus on crafting a credible, compelling brand promise that aligns your words with your actions.
- Prospective employees will take notice. People prefer to work with and for a company that is brave enough to publish their NPS score. Most people presume that there is a strong connection between satisfied customers and happy employees.
- Beneficially, you will put pressure on your own company.
Want to know more about NPS and how you can increase your survey response rate? Download the free guide below!
